Michelle Lazarus

Results-driven hospitality and Social Media Marketing professional with 19+ years of experience across hospitality, restaurants, entertainment, tourism, and media. Skilled in integrated marketing campaigns, social media strategy, brand management, content production, partnerships, CRM, and customer acquisition. Experienced in working with hotels, attractions, tourism suppliers, and hospitality venues across the UAE and GCC.

Combines strategic marketing expertise with strong commercial acumen and stakeholder management.

Freelance - Social Media, AI CONTENT CONSULTANT at Self-employed (2026-04 – Present)

• Provide freelance digital marketing and content support to a recruitment and education consultancy and an automotive spare parts brand.
• Develop social media content calendars, campaign concepts, and platform-specific content strategies to improve brand visibility and audience engagement.
• Create marketing collateral, social media creatives, posters, and promotional assets using AI-assisted design tools and graphic design platforms.
• Generate innovative reel concepts, video scripts, captions, and content ideas aligned with current social media trends.
• Apply emerging AI technologies to streamline content creation, creative ideation, copywriting, and visual design workflows.
• Support brand positioning, lead generation initiatives, and online community engagement across digital channels.
• Continuously upskill in AI for Marketing, exploring practical applications of generative AI for marketing automation, content development, and campaign optimization.

Tourism Operations & Marketing Manager at Eastbound Tourism LLC (2022-11 – 2026-03)

• Managed product and destination marketing initiatives targeting US, German, French, and Indian leisure travelers.
• Developed marketing collateral, presentations, and sales enablement assets for international B2B partners.
• Conducted hotel and attraction inspections to strengthen destination knowledge and supplier relationships.
• Supported lead generation and customer acquisition activities through direct and partner channels.
• Collaborated with tourism stakeholders, hotels, and attraction partners to create competitive travel products.

Hospitality Marketing Manager at Goldmead Hospitality (2022-02 – 2022-09)

• Planned and executed integrated marketing campaigns across social media, email, SMS, radio, and print.
• Managed PR agencies, media partners, web agencies, and creative freelancers.
• Directed content production including photoshoots and video campaigns.
• Built strategic partnerships, sponsorships, and promotional collaborations.
• Managed online reputation, guest engagement, and CRM database initiatives.
• Use of tools: Meta Ads Manager, Google Analytics, Google Ads, Canva

Group Social Media Manager at Fusion Food & Entertainment (2018-01 – 2022-01)

• Managed digital presence and social media strategy for multiple hospitality venues.
• Created promotional campaigns, marketing collateral, and branded visual assets.
• Managed platform listings, advertising accounts, and customer engagement channels.
• Executed live event coverage and real-time content marketing campaigns.
• Coordinated celebrity appearances, influencer engagement, and entertainment promotions.
• Use of tools: Meta Ads Manager, Google Analytics, Google Ads, Canva

Hospitality Media Administrator at Four Seasons Tourism LLC (2015-02 – 2017-12)

• Managed social media and paid advertising campaigns across multiple hospitality brands.
• Created original visual content and marketing assets.
• Supported restaurant technology implementation and delivery platform integrations.
• Developed PR materials, media outreach campaigns, and launch marketing support.

Master's in Advertisement & Media Management

Bachelor in Commerce

AI in Marketing