Mohamed Elawad

Marketing Strategy Director with 18+ years of experience driving revenue growth, guest lifecycle optimization, and market expansion across hospitality, healthcare, and regulated sectors in the GCC. Recognized by executive leadership for transforming marketing into structured growth systems that deliver measurable business outcomes, including multi-million-dollar revenue impact, increased acquisition efficiency, and long-term customer retention. Author of "The Psychology of Modern Marketing" (2025), integrating behavioral science with AI-driven marketing strategy.

Marketing Strategy Director at Afkar Altamayoz General Trading (2020-01 – 2026-01)

Led strategic marketing transformation across healthcare and cosmetics portfolios, aligning marketing with long-term business growth objectives

• Led strategic marketing transformation across healthcare and cosmetics portfolios, aligning marketing with long-term business growth objectives
• Designed and implemented product lifecycle growth systems (launch, expansion, retention), improving revenue consistency
• Built integrated acquisition ecosystem (paid media, SEO, content, CRM), achieving 300% ROI across campaigns
• Increased qualified distributor acquisition by 3X through behavioral targeting and trust-based positioning
• Generated $75K+ direct digital revenue through campaign optimization and lifecycle automation
• Recognized by executive leadership for building structured marketing frameworks and strengthening commercial performance

Head of Marketing Strategy at Maximum Protection FZCO (2011-01 – 2020-01)

Led marketing strategy across hospitality portfolio including short-term rentals, holiday homes, and long-term leasing

• Led marketing strategy across hospitality portfolio including short-term rentals, holiday homes, and long-term leasing
• Designed full guest lifecycle system (awareness → booking → retention → repeat stay), improving customer lifetime value
• Optimized booking funnels and guest experience using behavioral UX and conversion frameworks
• Implemented CRM and lifecycle automation systems to increase retention and stabilize occupancy performance
• Credited by leadership for transforming marketing from campaign-based execution into scalable growth systems

Marketing & Strategy Consultant at Global Links Investment (2009-01 – 2011-01)

Led business model transformation from seasonal tourism to structured pilgrimage packages

• Led business model transformation from seasonal tourism to structured pilgrimage packages
• Generated $2.8M profit in first season through international targeting and behavioral segmentation
• Recognized for reshaping company strategy and delivering rapid commercial results

Product Marketing Manager at P.F. Trading (2007-01 – 2011-01)

Managed B2G marketing strategy for government and banking sectors

• Managed B2G marketing strategy for government and banking sectors
• Achieved 80% institutional adoption across target entities
• Generated $1M+ profit within two years

BSc in Microbiology – Pune University (1999-01 – 2002-01)

Diploma in Marketing Strategy – Peron (2000-01 – 2001-01)

Course in Social Psychology – Wesleyan University (2025-01 – 2025-12)

Advanced Diploma in Cognitive Behavioral Therapy (CBT) – Unknown (2025-01 – 2025-12)

Diploma in Psychology – Unknown (2025-01 – 2025-12)

Diploma in Social Media Strategy – Unknown (2025-01 – 2025-12)