Mohammed Erfan

Dynamic and versatile Marketing & Sales Professional with a bachelor's in business administration with a marketing specialisation and extensive experience representing leading global brands across consumer electronics, telecommunications, retail, and home appliances. I have been stellar at leading Retail & Channel Sales with current hands-on experience representing Qualcomm in tier 1 markets through Canada & the US. Strong background in market development, team management, customer engagement, product expertise, and brand activation.

Proven ability to build relationships with retailers, distributors, OEM partners, and store teams while driving visibility, training, and commercial performance. Adept at analyzing market trends, optimizing product positioning, and executing high-impact retail activations. Currently seeking to contribute to the growth of Snapdragon-powered PCs across the UAE and KSA in a regional Key Account Management role.

Market Development Manager - Qualcomm – Snapdragon - Canada and the US

• Represent Snapdragon technology across retail environments, educating customers and staff on product features and innovations through key retailers such as Best Buy, Costco, and Staples across Canada and the US.
• Drive sell-out performance for Snapdragon-powered devices through in-store activations, product demos, and visibility campaigns.
• Support market development initiatives to increase brand visibility and consumer adoption.
• Adapt and position marketing campaigns for the Quebec market.
• Assist in managing and training a team of 10 part-time assisted sales representatives across the region.
• Lead and support multiple brand activations and retail tech events across Canada and the US.
• Support product launches, merchandising updates, and promotional events to maximize consumer engagement.
• Deliver training and enablement sessions to improve product knowledge and sales confidence among retail teams

Market Development Manager - Philips Versuni

• Managed retail relationships and executed brand activation strategies across major consumer electronics and home appliance retailers.
• Increased product visibility and sell-out through targeted demos, promotions, and in-store execution.
• Provided regular reporting and insights on market performance, customer behavior, and competitive landscape.
• Conducted retail team trainings and brand sessions to increase product knowledge

Product expert/Brand ambassador - iRobot

• Delivered expert-level product demonstrations and guided customers through technical features and benefits.
• Strengthened brand presence by ensuring consistent merchandising, training, and customer engagement.
• Sales & customer service in key retailers and relationship building with staff and store leaders

Assisted Sales Representative - Microsoft

• Guided customers through the Microsoft ecosystem (Surface, Windows PCs, Microsoft 365, Xbox) with tailored product recommendations.
• Delivered engaging product demos that increased customer understanding and sales conversion.
• Built strong relationships with store teams and provided ongoing training to improve product knowledge and selling confidence
• Ensured merchandising accuracy, promotional compliance, and high-quality in-store execution

Marketing & Sales Representative - Bell Canada

• Promoted Bell residential services (Internet, TV, Mobility, Home Phone) through direct, door-to-door customer engagement.
• Delivered clear product explanations and tailored solutions based on customer needs and household requirements.
• Achieved strong sales performance by building trust, handling objections, and closing contracts on the spot.
• Managed territory planning, daily outreach, and lead generation to maximize customer reach.
• Maintained accurate records of customer interactions, sales activity, and follow-ups.

Sales Agent, Kitchen Specialist, Sales Generalist - IKEA

Sales & Stock Associate - Under Armour

Sales & Customer Service Associate - GAP

Customer Service Agent - Couche-Tard / Esso

Sandwich Artist - Subway

Team Member - Tim Hortons

Bachelor's in business administration - Marketing Specialization - Université of Québec in Montréal (UQAM)

College degree - Social Sciences - Collège Bois-de-Boulogne

High School Diploma - Music Program - École secondaire Pierre-Laporte

Elementary School Diploma - École Alice-Parizeau