Mohammed Riyas Asharaf

Ecommerce Specialist with over 4 years of experience (including around 1.5 years in the UAE) in Amazon Seller Central, Noon Marketplace, and Shopify. Proven track record in managing end-to-end eCommerce operations, including product listings, PPC, order fulfillment, inventory management, and sales growth. Experienced in handling both Marketplace (Amazon, Noon, Carrefour, Trendyol, Sharaf DG, Mumzworld, Storeus, and Microless) and D2C (Shopify) business models, with a strong focus on performance optimization and revenue growth.

Ecommerce Lead at Sanford Middle East DWC LLC (2025-01 – Present)

• Managing Amazon Seller Central & Noon Partners (UAE & KSA)
• Managing the early-stage setup and basic operations for Amazon Vendor Central (KSA)
• Handling Carrefour, Trendyol, Sharaf, Mumzworld, StoreUS and Microless Ecommerce operations
• Running PPC campaigns and optimizing performance
• Managing Shopify store operations & Order Fulfillment
• Overseeing Ecommerce Logistics and Shipments, inventory (S bnAP), KPI reports, sales tracking, SEO and marketing strategies

Ecommerce Manager at JVEcom Ecommerce Solutions (2024-01 – 2024-12)

• Managed Whole D2C- Multiple Shopify stores Sales & Operations & Marketing
• Handled D2C Orders, Customer & Client relations and Staff Supervision
• Worked on client eCommerce projects, store setup, listing, marketing, shipping workflows and support

Ecommerce & Dropshipping Trainer at Skillmount Academy / JVEcom Edu (2024-01 – 2024-12)

• Delivered training on Shopify, dropshipping, Meta Ads, and marketplaces
• Mentored students in launching and scaling eCommerce businesses

Freelance Ecommerce & Dropshipping Consultant at Self-employed (2021-01 – 2024-12)

• Built and scaled Shopify dropshipping stores
• Ran Meta Ads campaigns and handled logistics

BBA – Manonmaniam Sundaranar University (2024-12)

Certification in English – English Rootme (2024-12)