Nadeem Sarwar

With 1.5 years as a Data Analyst, I help companies make better decisions using Python, SQL, and Power BI to find patterns and predict outcomes. At Hindustan Unilever, my predictive models optimized marketing spend, projecting a 22% increase in ROI and an 18% boost in sales conversions.

Kapital Information Technologies (Client: Hindustan Unilever Ltd.) Data Analyst Project: Marketing Spend Optimization for Improved ROI and Profitability Hyderabad July 2024– Present ◦ Analyzed marketing spending and ROI to find under-performing channels. This revealed 15% of the budget that could be used more effectively. ◦ Created a new budget plan using data and predictive insights. This strategy is projected to increase sales conversions by 18% and improve overall marketing ROI by 22%. ◦ Built and presented performance reports for 5+ key stakeholders, turning detailed analysis into clear, actionable steps for future campaigns.

Bachelor of Technology- Artificial Intelligence and Machine Learning