Randa Mhanna

Creative and results-driven media and digital marketing professional with over 15 years of experience in healthcare communications, digital strategy, and web development. Proven track record in leading impactful campaigns, managing digital platforms, and driving innovation across SEHA and other organizations.

Media & Digital Marketing Senior Officer - SEHA SKMC

(2023-04)

• Lead marketing strategies and media communications for SKMC.
• Manage social media channels and websites.
• Coordinate press releases, media kits, and campaigns.
• Achievements: Led COVID-19 awareness and vaccination campaigns with 70% media share of voice.

Social Media / Web Consultant / Media - SEHA

(2011-09 - 2023-03)

• Managed SEHA's social media presence and digital campaigns.
• Created awareness campaigns for global health days.
• Developed SEHA's social media policy and analytics reports.
• Oversaw websites for 9 business entities.

Online Business Manager - CitrussTV

(2010-08 - 2011-08)

• Managed digital marketing, SEO/SEM, and social media platforms.
• Created and analyzed Google Ads, Facebook campaigns, and YouTube content.
• Led e-commerce strategy and customer engagement.

Software Sales Engineer - EMIRCOM

(2008-08 - 2010-06)

• Customized Microsoft and Cisco solutions for clients.
• Led marketing events and product demonstrations.
• Managed product websites and CRM integrations.

ASP.NET Developer & Project Manager - Omnia UAE

(2007-01 - 2008-07)

• Developed web applications using ASP.NET, MySQL, XML Web Services.
• Managed client projects including government and foundation websites.

Software Engineer - Rotana TV Lebanon

(2005-09 - 2006-12)

• Developed SMS/IVR applications and mobile WAP services.
• Managed CMS and reporting tools.

Software Engineer - Softech Lebanon

(2003-08 - 2005-08)

• Web development using ASP.NET and SQL Server.
• Delivered projects for media and government clients.

MSc - Innovation & Change Management - HBMSU

MSc - Data Science - Lebanese American University

BS - Computer Science - University of Balamand