Rohit S. Lade

Business Development professional with 10 years of UAE experience in B2B sales across FMCG, food distribution, foodservice and e-commerce. Manage a 5-account B2B portfolio spanning distributors, wholesalers and HORECA customers, and built the company's Amazon UAE and Noon marketplace channel from the ground up, now running a 9-SKU catalogue across pricing, promotions and inventory. Own the full sales cycle — prospecting, negotiation, order fulfilment and after-sales support — alongside import and Dubai Municipality compliance for new product launches.

Background also includes procurement and F&B operations, giving end-to-end visibility across the supply chain from supplier to customer. UAE driving licence and own vehicle for daily field coverage.

Business Development Executive - Cross Reach Trading LLC - Dubai

(2023-03)

• Manage a portfolio of 5 B2B accounts (distributors, wholesalers, HORECA), running the full sales cycle from prospecting and negotiation to order fulfilment and after-sales support.
• Generate new business through market research, lead generation, cold calling, client meetings and product presentations across distributor, retail and HORECA segments.
• Track competitor pricing, customer demand and market activity; prepare sales forecasts and pipeline reports for management.
• Plan and run promotional campaigns, product launches, tasting sessions and exhibitions to build brand awareness and open new accounts.
• Built and launched the company's Amazon UAE and Noon marketplace channel from scratch, now running a 9-SKU catalogue across pricing, promotions, inventory and performance monitoring and generating a business of over AED 115,000 in the first year of the launch.
• Coordinate Dubai Municipality product registration and import documentation for new Japanese food products and Matcha, enabling market entry with uninterrupted supply.

Procurement Executive - Chef Middle East LLC - Dubai

(2020-02 - 2023-02)

• Managed local procurement activities within the foodservice environment, coordinating suppliers, purchase orders, pricing, product availability and fulfilment requirements.
• Coordinated closely with suppliers, sales teams, warehouse, logistics and finance departments to ensure continuous product availability and timely fulfilment of customer requirements.
• Monitored inventory levels, stock availability and out-of-stock items and coordinated replenishment requirements.
• Negotiated with suppliers on pricing, availability and commercial terms to support business requirements.
• Managed purchase orders, supplier follow-ups, delivery tracking and resolution of shortages, delays and product availability issues.
• Used ERP systems for purchase order processing, inventory monitoring, product costing, sales data tracking and procurement reporting.
• Supported cross-functional coordination between procurement, sales and operations to maintain efficient product flow.

Assistant Manager - Wingstop UAE (Galadari Group) - Dubai

(2018-11 - 2020-01)

• Managed restaurant operations, customer service and food cost control, within a high-volume F&B environment.
• Increased delivery orders to 87% of total transactions through effective coordination with delivery partners and operational teams.
• Managed inventory replenishment and coordinated warehouse requirements for all 5 restaurant branches to maintain consistent product availability.
• Monitored food costs and prepared weekly and monthly financial performance reports to support cost control and operational decision-making.
• Managed relationships with delivery partners and operational suppliers, improving service efficiency and maintaining smooth day-to-day operations.

Assistant Manager - Emirates Leisure Retail (Costa Coffee) - Dubai

(2016-09 - 2018-10)

• Managed daily coffee shop operations, customer service and product availability within a high-volume F&B environment.
• Monitored sales performance, monthly P&L and operational KPIs to support business performance, cost control and profitability.
• Managed inventory planning, stock control and demand forecasting using ERP systems to maintain optimum product availability.
• Coordinated procurement and replenishment requirements with suppliers and internal teams to ensure timely availability of products and materials.
• Trained and developed team members to maintain customer service, food quality and operational standards.
• Conducted operational audits to ensure compliance with food safety, quality and service standards.
• Essential Food Safety Training (EFST) Certified, Abu Dhabi Food Control Authority (ADFCA).

Event Consultant - Perfect Celebrations Pvt Ltd - India

(2012-05 - 2016-08)

• Preparing proposals and marketing materials, sending quotations as per requirements to clients
• Developed pricing strategies while balancing firm objectives with customer satisfaction
• Researched new market for growth opportunities
• Co-ordination for equipment hire contractors, venue management, caterers and vendors for Food & beverage
• Handling client queries and troubleshooting on the day of the event to ensure operations are smooth
• Planning and forecasting of materials each month or as per demand

Assistant Manager - Costa Coffee - Aberdeen, UK

(2009-11 - 2012-04)

• Managed store operations, inventory and payroll; trained and mentored new staff and supervisors.
• Prepared sales and inventory reports to support business decisions.
• Delivered excellent customer service while promoting seasonal campaigns.
• Knowledge of ERP system "Caterwide" for Inventory planning

Project Coordinator - QHSE Solutions Ltd - Aberdeen, UK

(2009-01 - 2009-11)

• Built a 400+ customer database across the UK/Europe chemical manufacturing sector and ran a digital marketing campaign that generated £4,000 in sales within its second week.
• Created a marketing plan for promoting the Classification Labelling & Packaging (CLP) & Chemicals Hazard Information & Packaging training course (CHIP)
• Researched and updated all required materials needed for firm and partners
• Supported director(s) with operational functions

Administration Executive - Oxford Properties - India

(2006-06 - 2008-09)

• Managed office administration and facility management, including conference room arrangements and F&B requirements for meetings.

M.Sc. - Management - The Robert Gordon University Aberdeen (2010)

M.B.A. - Marketing - University of Pune (2006)

B. Com - Commerce - University of Pune (2004)