Amjad Kamal

Commercial leader with 20+ years of experience across Jordan and Saudi Arabia, combining B2B sales, foodservice/HORECA, wholesale, key-account management, business development, market expansion and team leadership. Proven record of translating commercial plans into measurable growth, including increasing annual sales from JOD 3.36M to JOD 5.16M, building an export function across seven markets, developing wholesale and key-account channels, and leading multi-city sales teams in Saudi Arabia. Strong background in customer development, pricing, forecasting, commercial negotiation, distributor/channel management and cross-functional coordination with supply and operations teams.

Commercial Manager at Castle Pack (2025-01 – Present)

• Lead commercial activities across sales, business development, export, key accounts, pricing and market growth for a manufacturing business serving foodservice, wholesale, retail and corporate customers.
• Increased annual sales from JOD 3.36M to JOD 5.16M in the first year.
• Established the export function and expanded into seven markets: Saudi Arabia, Iraq, Syria, Lebanon, Palestine, Qatar and the United States.
• Lead a 15-member commercial team and oversee pricing, commercial planning, budgets, performance monitoring and customer development.
• Manage approximately 350 products and coordinate customer requirements, availability, quality and delivery with production and internal functions.
• Led the company development plan that secured JOD 150K in government support.

Business Development Consultant at Hotpack Jordan (2024 – 2024)

• Developed business plans, analysed markets and identified commercial growth opportunities across B2B and foodservice-related customer segments.
• Supported commercial-structure improvement, market prioritisation and go-to-market planning.
• Represented the business at HORECA Jordan and packaging exhibitions and engaged customers and partners on growth opportunities.

Sales & Marketing Manager at Future Packaging (2020 – 2023)

• Led sales and marketing across wholesale, key accounts, distributors and HORECA business development.
• Delivered average annual wholesale-sales growth of 20%.
• Built the sales-representative function from the ground up to more than JOD 3.6M in annual sales.
• Developed key accounts generating approximately JOD 2M in sales during tenure.
• Recruited and developed 10 sales representatives and managed a portfolio of approximately 200 products.
• Represented the company at three Dubai packaging exhibitions and attended Gulfood to explore partnerships and market opportunities.

Regional Sales & Marketing Manager at Dyson (2016 – 2019)

• Led Dyson launch activities in the Eastern Region, managing commercial performance across five cities.
• Managed a seven-member team and achieved average monthly sales of approximately SAR 500K.
• Repeatedly received the Best Sales Team award nationwide and managed a portfolio of approximately 30 products.
• Developed customer relationships, market coverage and commercial execution across a competitive consumer-goods environment.

Sales Supervisor at JTI (2013 – 2015)

• Promoted from Sales Representative to Team Supervisor and led a five-member team against territory and sales objectives.
• Managed customer accounts, distribution relationships and promotional execution within the Saudi market.

Sales Representative at Touch Point (2004 – 2007)

• Built early Saudi-market experience through direct sales, account development, market coverage and brand execution.
• Worked with major consumer brands including Nestlé, Nescafé, Nido, Pampers, Doritos, Americana, Mobily and Nickelodeon.

Chief Accountant at Contracting company

3 years

Part-time Accountant at Entertainment company

1 year

HR Manager at Engineering Studies company

4 years

External audit training at Talal Abu-Ghazaleh

1 year

Bachelor in Accounting – Middle East University, Jordan (2008 – 2012)

Diploma in Marketing & Sales