Sadiya Anwer

Detail-oriented and skillful web content specialist with 6.5+ years of experience in content management system (CMS) and digital asset management (DAM) with strong communication skills. Proven track record within fast-paced agency and corporate environments coordinating cross-functional content workflows, ensuring strict brand compliance, and executing multi-channel digital campaigns. Adept at managing complex production timelines and executing quality control to deliver seamless digital experiences.

Content management specialist at OLIVER (Client - Barclays Bank) (2022-07 – 2026-02)

• Content and Asset Management: Authored and managed end-to-end web experiences for Barclays, utilizing Adobe Experience Manager (AEM) 6.5 and Classic to build, edit, and optimize engaging pages for marketing campaigns and editorial content.
• Digital Asset Management (DAM): Maintained and organized large-scale digital asset libraries, proper tagging, and categorization of images, icons, and PDFs for rapid retrieval.
• Quality Control and QA: I actively participated in the UAT/ quality checks (QA), by testing production requests and providing constructive feedback and suggestions to enhance the quality of colleagues on project management tool Workfront.
• SLA & Timeline Governance: Maintained an exceptional track record of meeting strict Service Level Agreements (SLAs), managing multiple urgent tasks simultaneously in a fast-paced environment.
• Production Deployment: Served as the dedicated publisher for the team, executing production publishing requests to ensure accurate website updates.
• Team Leadership: Onboarded, trained and managed new joiners within content team, establishing clear workflows and providing ongoing mentorship to accelerate productivity and ensure alignment with client standards.
• Cross-Functional Collaboration: Coordinated with marketing, design, and stakeholders to align content schedules, streamline deliverable timelines, and execute seamless campaign rollouts.
• Web Accessibility: Maintained and audited strict digital accessibility standards to ensure all web experiences were optimized and usable for individuals with disabilities.

Content management specialist at HP (Hewlett-Packard) (2019-09 – 2022-07)

• Campaign Execution: Managed HP website content for high-profile marketing campaigns, building responsive landing pages and publishing multimedia assets (images, PDFs, videos).
• SEO Optimization: Integrated strategic SEO metadata onto production pages, significantly enhancing search visibility and driving digital platform performance.
• Workflow Coordination: Governed publishing workflow management processes, ensuring seamless handovers between creative teams, content authors, and production managers.
• Responsive Testing: Tested and optimized page layouts across various device screen sizes, securing flawless responsiveness, visual accuracy, and user experience.
• Website Production: Executed website production and content update requests as needed
• Quality Analysis: Conducted comprehensive quality assurance checks on website production requests to enforce strict compliance with brand guidelines.

Bachelor of Engineering – Visvesvaraya Technological University, India (2019)

Pre University College – Sai angels college, PU Board, India (2015)

SSCL – St Joseph's school, KSEE Board, India (2015)