Saraswati Devanga

Results-driven Centre Lead and Digital Marketing professional with expertise in operations management, performance marketing, and customer experience. Proven track record of increasing footfall, driving revenue growth, and improving conversion rates through data-driven strategies. Skilled in team leadership, campaign execution, and KPI analysis to deliver impactful business outcomes.

Centre Lead & Digital Marketing Analyst at Param Foundation (The Param Science Experience Centre) (2023-03 – Present)

Led end-to-end operations of the science experience centre and drove digital marketing initiatives

• Led end-to-end operations of the science experience centre, ensuring seamless functioning of exhibits, facilities, and daily activities
• Managed and mentored a cross-functional team of educators, facilitators, and support staff, improving team productivity and performance
• Designed and delivered interactive science programs, workshops, and school engagement initiatives to enhance visitor learning experiences
• Built partnerships with schools, institutions, and corporate groups to increase footfall
• Drove revenue growth via ticketing optimization, group bookings, and membership initiatives
• Enhanced visitor satisfaction scores by implementing improved engagement strategies and feedback systems
• Collaborated with marketing teams to execute campaigns, promotions, and outreach programs, boosting brand visibility
• Monitored key performance indicators (KPIs) including footfall, revenue, and engagement metrics to drive data-informed decisions
• Ensured compliance with safety standards, operational protocols, and quality benchmarks
• Prepared detailed reports on operational performance, visitor insights, and business growth for senior management

Digital Marketing Executive (Intern) at Buzzing Brands Bangalore (2022-12 – 2023-02)

Conducted digital marketing analysis and optimization activities

• Conducted competitor analysis and SEO website audits
• Performed On page and Off page SEO including backlink building
• Assisted in Wordpress website updates and UI/UX improvements

Digital Marketing Executive (Intern) at Masira Digital Marketing Pvt Ltd (2021-01 – 2021-11)

Executed comprehensive digital marketing campaigns and strategy implementation

• Social media Calendar, Social Media content strategies, Design Promo Poster
• On-page & Off-page factors - Backlink submissions, website audit, UI & UX, Meta Title & description
• Google Campaigns - campaigns based on media plans like display ads, video ads, and app campaigns
• Creation of Ads - Including Instagram Images, Reels, Posters, Brochure Designing, Photo Editing, and Banner creations
• Reporting - Monitoring & Reporting the performance frequently
• Optimization - Implement optimization techniques to ensure the performance is on track

HR and MIS Executive at KNND Associates PVT LTD (2019-09 – 2021-09)

Managed HR operations and Management Information Systems

• Handled ESI, PF, Payroll, Biometrics, Attendance, Leave Management, and Updating the Employee Database
• Updated recruitment trackers
• Daily and monthly generation of MIS reports, analyzing project status
• Maintained reports of admin-related tasks, sending reports to the manager daily as needed

Patient Care Executive at Narayana Hrudayalaya Surgical Hospital Pvt Ltd (2016-12 – 2019-01)

Provided patient care support and administrative services in a surgical hospital

• Handled OPD Billing
• Served as a Secretary for Doctors
• Received appreciation for exceptional communication skills, patience, listening skills, and problem resolution

MSc in Computer Science – JSS College, Mysore (2012-06 – 2014-07)

BCA in Bachelor of Computer Applications – St Anne's College, Virajpet (2009-06 – 2012-05)