Saummya

Growth focused Creative Strategist with 5+ years of experience across Global growth marketing, brand strategy, market research, and campaign management. Proven ability to develop customer-focused marketing initiatives strengthen brand positioning, and drive business growth through strategic planning, consumer insights, and data-driven decision-making.

Creative Strategist at Monk Media (2025-01 – Present)

• Developed growth marketing and brand positioning strategies for clients across fitness, wellness, creator economy, and Travel sectors.
• Designed audience acquisition frameworks that increased creator audience growth.
• Supported customer acquisition and business growth initiatives for wellness businesses through digital presence development and strategic marketing execution.
• Collaborated with founders, creators, and cross-functional teams to align marketing campaigns with business goals.
• Conducted audience research, competitor analysis, and content performance evaluations to identify growth opportunities.

Marketing Consultant & Content Strategist at Freelance (2023-01 – Present)

• Led brand development, content strategy, and Marketing growth initiatives for businesses across FMCG, Fashion, Real Estate, Wellness, and Service Professionals.
• Developed marketing roadmaps and audience engagement frameworks to strengthen brand awareness and customer acquisition for my clients.
• Planned and executed integrated marketing campaigns across digital channels.
• Conducted market research and consumer insight analysis to support strategic decision-making.
• Managed multiple projects simultaneously while ensuring alignment with client objectives and business outcomes.

Content Writer & Head Strategist at Adosolve Technologies Pvt. Ltd. (2020-01 – 2022-12)

• Developed and executed content for multiple client accounts across diverse industries.
• Collaborated with creative and management teams to deliver campaigns aligned with brand positioning and customer engagement objectives.
• Monitored campaign performance and audience behavior to optimize content effectiveness and marketing outcomes.
• Supported business growth initiatives through strategic content planning and customer-focused marketing execution.

Master of Business Administration in Marketing & International Business – Dr. APJ Abdul Kalam Technical University (2024-01 – 2026-12)

Bachelor of Science in Zoology, Botany, Chemistry – University of Lucknow (2018-01 – 2021-12)