Shreya Banerjee

Consumer marketing leader with 5+ years of experience building brands and driving demand across high-growth consumer businesses (35M+ MAU). I blend brand strategy, integrated campaigns, and lifecycle marketing to translate consumer insights into culturally resonant narratives, driving awareness, consideration, and repeat purchase across diverse markets.

Lead integrated brand and growth marketing at 35M+ MAU Platform (Present)

Lead integrated brand and growth marketing for a 35M+ MAU platform, driving measurable business impact through full-funnel campaigns, lifecycle optimisation, and product-led GTM.

• Drove 6–8% booking uplift in early growth phase and sustained +4.5% uplift in 2025 through lifecycle marketing, funnel optimisation, and performance-led campaigns
• Reduced funnel drop-offs by 8–22% across key journeys (search → booking) via CRM interventions, UX improvements, and experimentation
• Lifted push notification CTR by 5–17% using state-level localisation and moment-based targeting; increased booking conversion by 2–3% through personalised lifecycle journeys and A/B testing
• Managed ₹4 Cr ($0.42M) TV and integrated campaign budgets, delivering measurable improvements in DAU, engagement, and booking conversion
• Led GTM for key product initiatives including Travel Guarantee, Food-on-Train (Domino's integration), and Metro ticketing, translating features into high-adoption, consumer-first narratives
• Built and scaled cultural moment campaigns (IPL, festivals), driving high reach, engagement, and brand recall at scale
• Built an AI-led content engine (Next.js, Supabase, OpenAI), reducing production turnaround time and scaling content output through automated workflows and reusable prompt systems
• Standardised brand and performance messaging across channels (OOH, digital, influencer, PR, CRM), improving consistency and conversion
• Collaborated cross-functionally with product, design, analytics, and external partners to deliver insight-led campaigns at scale

Marketing Manager at AppTweak (2023-01 – 2023-07)

Led strategic marketing initiatives for AppTweak's Indian region.

• Led India's first App Marketing Conference, bringing together 200+ attendees and 16 senior industry speakers, establishing AppTweak as a serious voice in the Indian app growth ecosystem
• Owned annual marketing planning and budget allocation, aligning spend across brand, demand generation and community initiatives to maximise impact and pipeline contribution
• Shaped regional PR and content strategy through high credibility assets, including case studies, customer testimonials, webinars, and insight-led thought leadership, strengthening trust among app marketers and product leaders
• Built and scaled the Indian ASO community by conducting workshops across Mumbai, Delhi, Ahmedabad, Bangalore and Hyderabad, positioning AppTweak as an education-first category partner
• Developed strategic partnerships with leading Mobile Measurement Partners, strengthening ecosystem relationships and accelerating enterprise sales conversations
• Identified and launched new growth channels, including AppTweak's Quora Business presence, scaling it to 1.7K weekly views and expanding organic discovery among performance marketers

Marketing Associate at AppTweak (2021-06 – 2022-12)

Supported global marketing initiatives in the Indian region.

• Supported global marketing initiatives in the Indian region, amplifying AppTweak's reach and brand presence
• Produced engaging content for blogs, articles, and guides on topics such as ASO trends, app retention strategies, and app store updates
• Conducted research and developed insights-driven marketing materials to strengthen thought leadership in the app marketing space

MBA in Communication Management – Symbiosis Institute of Media and Communication (2021)

B.Tech in Electronics and Communication Engineering – Institute of Engineering and Management (2019)

High School (X & XII) – The Millennium School (2015)