Soumya Chandran

Dear Sir/Madam,

Greetings.

I am a CRM Marketer with 14 plus years experience in marketing field currently working with WIO digital bank in UAE.

I am a highly motivated and results-oriented individual and I always strive to exceed expectations. I am confident that I have the skills and experience to be a successful CRM Marketer. I would welcome the opportunity to discuss this position with you in further detail. Thank you for your time and consideration.

Sincerely,

Soumya Chandran

• , Creating design team’s UX wireframes and mockups into responsive, user-friendly templates on Airship.
• Testing, scheduling, deployment and A/B Testing of campaigns(email,sms,push,in-app) on Airship.
• Perform data analysis and post activity evaluations and reports to deliver customer insights and recommendations of each activation.
• Analyse and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize brands’ communication
• Collaborating with Tech, Product and Data team to implement new requirements.
• Brand website management on Contentful Platform.

B-tech in Computer Science Engineering

Pursuing MBA from IGNOU University