Vinisha Dayalani

An individual with 7+ years of experience in the global e-commerce and food tech industry with interest in user experience, content management, SEO, expansion & growth, product catalogs, analytics and performance management.

I have demonstrated the capacity to examine quantitative and qualitative data in order to make strategic decisions and entry points into new services, segments and markets. Throughout my career, I have possessed a stellar track record of conceptualizing & implementing projects that in turn result in accelerating revenue and improve overall user metrics for the business.

• Planned and executed content for Zomato Pay launch by leading a nine people team, ahead of its time by collaborating with central teams.
• Initiated comprehensive project plans to increase user footfall on the platform - launch of quick links and editorial collections - traffic increased by 3.8% MOM against country average of 2.8%.
• Established and nurtured positive B2B relationships (restaurant groups), ensuring consistent engagement by collaborating with cross-functional teams to align strategies and meet partners' needs effectively.
• Partnering with key client's digital team to customize targeted campaigns (script/visuals) - Dubai Tourism (Ramadan), Coca Cola, Mastercard.

BA - Accounting & Finance - 2012 to 2015