Axel Mayze

Growth, CRM, and marketing automation leader with 10+ years of experience building acquisition-to-revenue systems across higher education, travel, AdTech, SaaS, and field-service businesses. Owns the full funnel from lead capture, segmentation, and lifecycle nurture through sales handoff, pipeline visibility, retention, and executive reporting. Combines performance marketing, HubSpot architecture, RevOps, analytics, and cross-functional leadership to improve conversion, reduce manual work, and connect marketing activity with commercial outcomes.

Experienced managing paid acquisition budgets of approximately USD 40K per month, leading CRM migrations and API integrations, and driving adoption across international teams.

HubSpot CRM (Growth Operations / System Owner) at ESEADE (2025-10 – Present)

Own the end-to-end HubSpot operating model across Marketing, Admissions, Growth, and Academic Operations for 3+ business units and 40+ academic programs, connecting acquisition activity with qualification, admissions, and enrollment processes.

• Automated approximately 70-80% of inbound lead handling from form submission through qualification, program assignment, segmentation, deal creation, notifications, and sales handoff, reducing manual execution and improving process consistency.
• Built lifecycle segmentation, lead-management rules, automated journeys, and event nurturing to support conversion across multiple audiences, program types, and enrollment cycles.
• Reduced CRM data inconsistencies by more than 60% through standardized data models, validation controls, duplicate management, ownership rules, and required-field governance.
• Developed funnel reporting and executive dashboards to improve visibility across lead sources, lifecycle stages, commercial follow-up, pipeline status, and operational bottlenecks.
• Defined the HubSpot-SIU Guarani integration architecture, including private-app access, scopes, data mapping, validation logic, and the operational handoff required to connect CRM and student-enrollment processes.

HubSpot CRM Implementation Consultant / RevOps & Business Systems Contractor at Specialized Elevator (2026-01 – 2026-12)

• Led the Salesforce-to-HubSpot migration, redesigning the CRM data model, field mappings, custom properties, ownership logic, validation rules, and go-live support to improve commercial visibility and system adoption.
• Led the design and implementation of an API-led integration connecting the company data lake and LiftKeeper with HubSpot, bringing operational data into a governed CRM structure for commercial use.
• Modeled Buildings and Elevator Units as HubSpot custom objects with external IDs, association logic, property groups, and source-system mappings to support scalable account and opportunity management.
• Owned HubSpot configuration and production support for 62 sales representatives, resolving issues, documenting processes, improving adoption, and protecting data quality.
• Ran executive meetings and Show-and-Tell sessions to communicate architecture decisions, releases, risks, adoption progress, and commercial recommendations to technical and non-technical stakeholders.

Marketing Automation Manager at Colonia Express (2025-04 – 2025-09)

• Owned lifecycle marketing and HubSpot operations across acquisition, conversion, customer communications, and analytics in a high-volume travel environment.
• Connected HubSpot with GA4, Google Ads, and WordPress to improve full-funnel attribution, audience segmentation, campaign operations, and decision-making.
• Built automated customer journeys, segmentation frameworks, and executive dashboards that reduced manual coordination between performance, marketing, and commercial teams.

Lead Performance Manager at Mercately (2025-03 – 2025-04)

• Managed approximately USD 40K per month in paid media, aligning acquisition campaigns, budget allocation, pacing, and optimization with growth targets.
• Monitored lead quality and funnel performance to connect campaign execution with commercial priorities and improve decision-making.
• Structured performance reporting and optimization routines to provide clearer visibility into channel efficiency and campaign outcomes.

Marketing Automation Manager at Wortise (2024-06 – 2025-01)

• Owned HubSpot Pro operations across SDR/BDR, Sales, and Customer Success, including lifecycle management, automation, reporting, governance, and acquisition-to-revenue visibility.
• Integrated CRM operations with GA4/360, paid media, SEO, and campaign tracking to create consistent funnel measurement and attribution.
• Improved lead routing, follow-up discipline, segmentation, data quality, and reporting adoption across commercial and customer-facing teams.
• Partnered with marketing and revenue stakeholders to translate campaign and pipeline requirements into scalable workflows and dashboards.

HubSpot / Growth Operations / Marketing Automation Consultant at Independent CRM & Marketing Automation Consulting (2017-01 – 2024-12)

• Designed and implemented growth, CRM, lifecycle automation, reporting, and integration solutions for international clients across multiple industries.
• Built n8n automations and API-based workflows that reduced repetitive data entry and saved more than 15 hours per week in client operations.
• Improved sales pipeline visibility by approximately 40% through standardized data models, custom properties, dashboards, segmentation, and process governance.
• Facilitated growth and CRM strategy workshops, requirements discovery, system demonstrations, training, and handover documentation for distributed teams, including in-person workshops in San Francisco.

Master's in Digital Marketing – Unnamed Institution (2024-01 – 2026-12)

Bachelor's Degree in Marketing – UCES (2007-01 – 2011-12)