Cecilia Alsina

Dynamic Marketing Coordinator with over 9 years of experience in digital marketing and campaign management. Proven expertise in SEO, SEM, and data analytics, resulting in a 2,500% sales increase for previous employers. Adept at implementing innovative strategies that enhance brand visibility and engagement across diverse digital platforms.

Demonstrated ability to collaborate with international teams, driving revenue growth and achieving measurable results. Eager to leverage skills to contribute to future successes in the marketing field.

Marketing Coordinator at DATAART (2022-08 – 2025-05)

• Orchestrated diverse marketing campaigns across multiple industries and regions, overseeing strategy development, execution, and performance reporting.
• Collaborated with an international team, gaining valuable cross-cultural insight and contributing to significant revenue growth.
• Implemented innovative, trend-driven strategies across various digital channels to enhance brand visibility and engagement.
• Achieved measurable results through data-driven decision-making and continuous optimization.

Digital Marketing & SEO SEM Manager at DIPREM GLOBAL (2020-01 – 2022-07)

• Attained SEO and speed optimization across multiple websites, enhancing user experience and improving search engine rankings.
• Established, managed, and optimized Google AdWords campaigns throughout Latin America (Argentina, Colombia, Peru, Mexico, Chile, Brazil), boosting CTR, conversions, and lowering CPA using Google Analytics and Tag Manager.
• Leveraged advanced SEO tools including SEMrush, Woorank, Google Trends, Google Search Console, Screaming Frog, Yoast, Alexa, and manual HTML editing to enhance site performance.
• Facilitated significant increases in brand awareness, user engagement, and lead generation, resulting in high client conversion rates.
• Engineered the organizational chart, site structure, content strategy, and SEO framework for a new WordPress website.

Digital Marketing Specialist at Freelance (2016-02 – 2021-03)

Specialized in SEO, SEM, content development, and copywriting for international clients across various industries.

• Belen Bak Accounting Firm – Optimized the company's LinkedIn profile to enhance professional visibility.
• Telcelcondesa (E-commerce, Mexico) – Conducted website and competitor analysis; performed keyword research and implemented optimized categories, descriptions, titles, meta-titles, and keywords. Achieved a 200% and 663% increase in traffic for two mobile phone brands within one month.
• Silnatur (Products, Spain) – Provided website analysis and AdWords optimization advice. Achieved the best CTR at a lower cost in just one day.
• Egregora (Media, Spain) – Authored and published SEO-optimized articles, improving keyword relevance and site engagement.

Founder – Leather Goods Entrepreneurship at Carpincho Leather (2012-03 – 2016-04)

• Pioneered a leather goods venture specializing in carpincho leather, overseeing manufacturing and marketing operations.
• Expanded the premium product line and elevated domestic sales across Argentina.
• Successfully exported to international markets including Japan, Ireland, and the United States.
• Secured export authorization from 'Fauna Silvestre,' a rare achievement in Argentina's leather industry.

Volunteer at Asociación de Fieles Nuestra Señora del Cielo (2013-09 – 2026-04)

• Engaged in compassionate outreach through hospital visits and the coordination of a solidarity prayer group.
• Visited and provided emotional support to hospitalized individuals.
• Organized and led a prayer group focused on community care and spiritual accompaniment.
• Distributed gifts to infants and families in need, fostering comfort and hope.
• Supported recipients spiritually and materially.

Marketing Manager at MULTILED (2009-03 – 2015-07)

• Spearheaded the marketing department with full responsibility for strategy, execution, and team management.
• Achieved a 2,500% increase in sales over six years compared to the previous decade.
• Developed and executed a comprehensive marketing strategy focused on brand optimization, inbound marketing, and enhancing visibility at exhibitions, media, and institutions (clubs, opera companies, sporting events).
• Delivered training programs for vendors and expanded the company's presence across digital networks, significantly boosting web traffic.
• Grew the customer database by 1,600% over six years.
• Earned industry recognition and awards for marketing excellence.

Marketing Manager at COMPLEJO LAS MUSAS (2009-03 – 2015-07)

• Led the marketing department with full responsibility for strategy, execution, and team supervision.
• Developed brand identity and naming strategy for the hotel.
• Enhanced sales through vendor training and loyalty programs that increased guest satisfaction.
• Secured advertising exposure and industry awards at no cost.
• Catalyzed growth in social media presence and website performance.
• Forged strategic branding alliances with universities and regional housing institutions across Argentina, achieving strong brand visibility at no cost.
• Managed Google Ads campaigns, maintaining traffic volume while significantly reducing costs.

Micromaster in Marketing in a Digital World – Curtin University (2021-01 – 2021-12)

HTML5 & CSS, Web Development (HTML5 & CSS) – University of Alicante (2019-01 – 2019-12)

Bachelor in Advertising – Universidad del Salvador (1992-03 – 1997-07)

Intermediate Degree in Social Media Analyst – Universidad del Salvador (1992-03 – 1995-12)