Lead Product Designer at heysam.ai (2025-08 – Present)
Partnered directly with the founder to define product vision and early-stage roadmap, translating business goals into scalable UX strategies for an AI-native SaaS platform.
- Owned the full 0→1 product design lifecycle, including UX flows, interaction models, UI systems, and high-fidelity prototyping, ensuring speed without compromising craft.
- Designed AI-driven workflows to improve sales conversations, including intelligent automation, demo flows, and real-time collaboration inside Slack-based environments.
Tech Lead Product Designer at MODO (2025-02 – 2025-08)
- Led strategic and complex UX initiatives across multiple squads and tribes, aligning user needs, business objectives, and regulatory requirements within a fintech ecosystem of 30+ financial institutions.
- Defined and optimized the implementation of a UX QA framework to improve design consistency, usability standards, and delivery efficiency.
- Led the scalable UX design of the MODO NFC tap-to-pay experience for 66k+ MAU in the first year, while making it easy for 30+ potential SDK banks to buy the plug and play experience and their 6M Users.
Product Designer at MODO (2022-06 – 2025-03)
- Lead research, analysis, and evaluation activities to understand user needs, preferences, and behaviors within a product ecosystem with a user base of +6MM active users.
- Led UX collaboration on OKR definition and Roadmap planning for 2 business-core-teams and additional cross-functional projects, contributing to soft launch strategies and the analysis of A/B tests to inform product decisions.
- Produce relevant design artifacts, including user flows, sketches at various levels of fidelity, final designs, journey maps, archetypes, concept models and others.
- Designed and led the 0→1 UX for a loyalty platform, owning the end-to-end experience from discovery to pilot launch with Axion, enabling the creation of a new business vertical.
- Designed the user experience of the first service (Bus card SUBE) for the In-App Payments Business vertical Card Top-ups: 100k & 32k MAP
- Drove UX improvement initiatives by organizing targeted training sessions on identified weak spots. Through strategic management of content, timing, and audience, I facilitated skill development and contributed to enhancing work processes.
Product Designer at Drixit Technologies (2020-11 – 2022-06)
- Designed defined and implemented a mobile-first Design System, and selectively merging shared elements from the desktop system, enabling faster and more consistent product development across platforms.
- Designed the V1 mobile experience for on-site managers, supporting real-time supervision of workers operating in high-risk industrial environments.
- Designed the V1 monitoring dashboard to provide at-a-glance visibility into hardware status, including battery life, movement, device ID matching, and operational health of IoT wearables deployed on-site.
- Translated complex industrial safety and IoT data into clear, actionable interfaces, helping managers quickly assess situations and make informed decisions in time-critical contexts.
- Contributed to the platform's role in enabling safe operations during the COVID-19 pandemic, supporting 1 industrial plant in completing overdue maintenance stoppages under social distancing constraints without reported safety incidents.
UX Designer at Summa Solutions (2019-05 – 2020-11)
- Designed UX and UI solutions for e-commerce platforms, translating client and business requirements into user flows, navigation structures, and interface components.
- Collaborated with multidisciplinary delivery teams (product, engineering, QA) to design and iterate on features aligned with client needs and technical constraints in a software factory environment.
- Contributed to usability and conversion improvements by refining information architecture, interaction patterns, and visual hierarchy across web-based commerce experiences.
- Supported multiple client projects in parallel, adapting quickly to different domains, requirements, and timelines while maintaining design consistency and quality.
- Ensured design feasibility and implementation accuracy by working closely with developers during handoff and delivery phases.
