Edgardo Riedel
Senior Account Executive y Gerente de Desarrollo de Negocios | Fintech & B2B
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Sobre mí
Result-driven B2B Commercial Strategist and Senior Account Executive with over 10 years of experience maximizing profitability, market expansion, and corporate account scalability. Backed by a solid background in Business Administration (UBA) and specialization in Capital Markets and Crypto Assets, I combine an analytical financial vision (Python/Power BI) with high-impact commercial execution. Specialized in optimizing complex sales funnels, mitigating Churn Rate, and leveraging data-driven decisions to drive sustained revenue growth within the Fintech ecosystem.
Experiencia
Senior Technical Sales Representative at ROTHOBLAAS (2025-08 – Present)
- KPI Performance: Achieved 175% to 250% over-fulfillment of established KPIs, reaching historic revenue records for the southern region of Argentina.
- Portfolio Expansion: Led B2B and B2C client portfolio expansion, strengthening brand presence and developing high-value market niches.
- Advanced Consultative Sales: Negotiated and closed high-complexity technical and financial commercial agreements with corporate and institutional accounts, ensuring project viability and Return on Investment (ROI).
Senior Account Executive at DB MARKETING (2023-02 – 2024-03)
- Lead Generation: Executed strategic B2B prospecting and built highly segmented databases for active qualification and acquisition of high-value corporate leads.
- Data Analytics: Identified new business opportunities and optimized sales strategies through advanced KPI analysis and management of multiple CRM systems.
Senior Customer Retention Analyst at DIRECTV LATAM (2015-09 – 2022-04)
- Churn Rate Mitigation: Consistently maintained retention and customer loyalty levels between 80% and 90% by designing highly personalized engagement and retention strategies.
- Cost Optimization: Achieved 55% to 65% savings in retention tooling and budgets, maximizing the operating margin of customer rescue campaigns.
- LTV Management: Designed and implemented target strategies focused on increasing Customer Lifetime Value (LTV) and maximizing long-term Return on Investment (ROI).
Educación
Bachelor's Degree in Business Administration – Universidad de Buenos Aires (UBA)
Professional in Stock Market & Crypto Assets Investor – Instituto de Capacitación Bursátil (ICB)
Agile Methodologies, Web Development & Python – Digital House
