Eduarda Spencer

Sr Account Manager with 7+ years of experience driving strategic growth across SaaS, tech, and consulting sectors throughout LATAM. Proven success leading complex B2B partnerships, market expansion, and customer success initiatives with C-level stakeholders.

Latam Strategic Account & Growth at N5 (2026-01 – 2026-04)

B2B Financial Sales

• Reported directly to CRO, acting as the strategic between the Head of Marketing and 4 Territory Managers (Mexico, Brazil, Andean, and Southern Cone) to orchestrate regional growth strategies.
• Managed and directed a freelance technical resource to develop proprietary AI frameworks, creating advanced data-driven market studies to empower Territory Managers with actionable expansion insights.
• B2B pipeline using Pipedrive, generating 1,014 leads, 117 SQLs, and 39 opportunities, ultimately fueling a regional pipeline potential value US$14.8M.
• Led the end-to-end creation of exclusive customer-facing corporate events in CABA and Bogotá, strengthening financial ecosystem positioning.

Key Account Manager at Goose OTT (2023-11 – 2025-12)

Media and Entertainment B2B SaaS - White Label

• Managed strategic enterprise accounts across LATAM driving adoption of cloud-based OTT SaaS platforms.
• Owned the full expansion and strategic account lifecycle, driving 81.9% achievement against KPI targets.
• Identified, developed, and managed strategic channel partnerships with telecoms, ISPs, and sports organizations across LATAM to expand regional footprint.
• Commanded the B2B client lifecycle (onboarding, QBRs, renewals, upsells) for a diversified portfolio, securing long-term adoption and customer satisfaction.
• Conducted continuous account and market analysis using HubSpot to uncover upsell opportunities and optimize go-to-market approaches.
• Spearheaded the Brazilian B2B market entry for a strategic Fatfish group company (powered by Doozy), orchestrating the operational setup and launching white-label platforms with Globo and ESPN live channels to drive a user ramp-up.
• Represented Goose at top-tier global industry events including MWC Barcelona, NAB Show, CONFUT LATAM, Abrint, Jornadas, and Sports Summit Latam, strengthening market presence.

LATAM Growth & Customer Success Associate at Grow Group (2021-09 – 2023-11)

HR Consulting

• Founded and led the Growth & Customer Success division, hiring and managing a 6-person cross-functional team (CS, Social Media, Copywriter, Marketing, 2 SDRs) to support 6 international business units (AR, 2 BR, US, CL, CO).
• Sustained a 92% client retention rate across LATAM by restructuring onboarding frameworks and aligning regional engagement OKRs.
• Engineered HubSpot CRM architecture and Tableau dashboards, capturing 13.7k leads and securing 52 qualified meetings in 5 months.
• Accelerated pipeline velocity to generate R$461K in proposals, managing the full B2B sales cycle from prospecting to closing (upselling/cross-selling).
• Scaled the LATAM partner ecosystem from 2 to 6 business units, designing a Shared Services Center (SSC) model to unify cross-border operations.

Business Development Manager | KAM at ADEPE (2019-02 – 2021-08)

Economic Development Agency

• Managed strategic relationships with C-level executives and investors, generating R$ 1.4B (R$1.436.708.800,00) in new business for the Food, Beverage & Consumer Goods sector.
• Oversaw the full business lifecycle from prospecting to onboarding and renewals across private and public sectors.
• Originated and designed the Match Day concept, leading 6 editions that connected private investors with Pernambuco's supply chain and generated 200+ new B2B partnerships.
• Delivered measurable impact by securing strategic projects with Fiat Chrysler Automobiles (FCA) and Aché through events in São Paulo, directly resulting in promotion to Key Account Manager within 4 months.
• Used Qlik Sense for data-driven decision-making and performance analysis across investment pipelines.

Culture & People at In Loco (2016-01 – 2018-10)

Geolocation and Mobile Advertising Startup

• Joined the company during its early-stage expansion, collaborating with executive leadership on organizational structure, operations, and business growth initiatives.
• Established the People & Culture function from the ground up, implementing onboarding, performance management, OKRs, and employee experience programs.
• Supported cross-functional collaboration across business, product, and technology teams during a rapid scaling phase from 20 to 170 employees.

MBA in Projects Management – FGV (2018-01 – 2018-01)

Bachelor's Degree in Business – Universidade do Estado de Pernambuco (UPE) (2015-01 – 2015-01)