Felicitas B

Senior marketing leader with over 8 years of experience driving e-commerce strategy and marketing analytics for both global brands and SMBs. Skilled at transforming data insights and AI-powered tools into creative campaigns that boost engagement and conversions. Proven track record leading cross-functional teams to deliver consistent, high-quality output across digital channels. Passionate about shaping brand vision and continuously improving performance through testing and iteration.

Data Trainer (Freelance) at SME (2026-01 – Present)

• Collaborate as a Subject Matter Expert (SME) to train AI models, ensuring they meet high-quality standards.
• Evaluate AI outputs meticulously, providing constructive feedback to enhance the overall quality and reliability of the models.
• Utilize my analytical skills to identify areas for improvement, contributing to the continuous development of AI technologies.

AI Training Specialist (Freelance) at Mercor (2026-01 – Present)

• Conduct thorough evaluations of large language model (LLM) outputs using data analysis and interpretation, focusing on accuracy and relevance.
• Rank and audit AI-generated responses to ensure they align with user expectations and industry standards.
• Work closely with cross-functional teams to refine training methodologies and improve model performance.

AI Trainer (Freelance) at Outlier (2026-01 – Present)

• Review AI outputs to enhance reasoning capabilities, ensuring models can provide logical and coherent responses.
• Collaborate with other trainers to share insights and best practices, fostering a culture of continuous learning and improvement.
• Implement feedback loops that allow for real-time adjustments to training processes, optimizing model effectiveness.

AI Training Contributor (Freelance) at Invisible Technologies (2026-01 – Present)

• Engage in the development of AI training workflows, streamlining processes to enhance efficiency and output quality.
• Provide feedback on AI performance, focusing on areas that require refinement to meet user needs.
• Participate in team meetings to discuss progress and strategize on future training initiatives.

Director at Nanay Shop (2018-01 – Present)

• Lead the e-commerce strategy for Nanay Shop, integrating AI solutions to improve customer experience and operational efficiency.
• Analyze market trends and consumer behavior to inform business decisions and drive sales growth.
• Oversee the implementation of AI tools that enhance product recommendations and customer engagement.

Category Activation Manager Southcone at Mondelez International (2012-01 – 2017-12)

• Developed and executed marketing strategies that increased brand visibility and market share.
• Conducted data analysis to assess campaign performance and identify opportunities for improvement.
• Collaborated with cross-functional teams to align marketing efforts with overall business objectives.

Bachelor's Degree in Business Administration – University of Buenos Aires (2012)