Iván Lorenz

Senior Art Director with 15+ years of experience turning open briefs into concepts, visual systems and digital experiences for global and regional brands. Strong in concept development, art direction and hands-on design, with experience presenting directly to clients and collaborating with international, UX and development teams. Work spans brand building, campaigns, CRM, websites and interactive experiences.

Currently building Pixels, an AI-assisted creative tool for generating and sharing website proposals.

Founder & Creative Director at Pixels (2026-01 – Present)

• Building Pixels, an independent AI-assisted creative tool for generating, customizing and sharing website proposals.
• Leading the project from concept and creative direction through UX/UI and hands-on execution, using AI-assisted workflows to turn early briefs into tangible digital proposals faster.
• Iterating the working beta through direct user feedback, refining onboarding, editing, navigation and client-sharing flows.

Independent Art Director & Designer at Self-Employed (2022-01 – Present)

• Independent art direction and design across brand, digital and content projects for clients and self-initiated ventures.
• Projects include brand identity, websites and landing pages, e-commerce, campaign and social content, visual presentations and digital experiences - from early concept through hands-on execution.
• Developed South Mood from naming and identity through physical product, content, packaging and Tiendanube e-commerce; also collaborated remotely on DTC/Amazon creative for a US agency and continue to support client website and brand projects.

Design Specialist at PedidosYa (2022-01 – 2022-12)

• Designed and adapted brand assets across app, email, social, OOH and internal communications.
• Coordinated freelance design support during high-volume production, reviewing execution and visual consistency.
• Improved consistency across email/mobile components and developed visual proposals for campaigns and brand initiatives.

Visual Designer · CRM & Digital at Wunderman Thompson (2019-01 – 2022-12)

• Designed global communications for United Airlines across CRM/email, airport and office signage, internal communications and OOH for multiple markets.
• Developed creative concepts for international initiatives and presented visual proposals within cross-market teams.
• Selected to collaborate with Wunderman Thompson New York on Volkswagen USA CRM and digital campaigns.
• Presented design proposals, revisions and rationale in English to the New York team and US stakeholders; handled responsive design, image selection and retouching.

Founder & Creative Director at Ciervo Creativo (2016-01 – 2019-12)

• Founded and ran an independent creative studio delivering brand identity, digital design, websites, social/content and e-commerce.
• Led projects from concept and client presentation through hands-on design, production and implementation, coordinating freelance collaborators and photo/content production.
• Key work included Live Nature, a brand transformation spanning packaging, website, social/content and commercial rollout.

Art Director · Digital at Creata (2014-01 – 2016-12)

• Worked in a creative duo with a copywriter, developing concepts and presenting directly to clients including McDonald's, Havanna, Sprite and Coca-Cola.
• Led art direction and hands-on design for websites, landing pages, interactive campaigns and brand experiences, carrying approved ideas through execution.
• Collaborated with UX, development and specialist partners; directed external illustrators and visual production when needed.
• Key projects included McDonald's LATAM responsive website redesign and a regional Sprite innovation workshop built around speculative creative triggers.

Senior Digital Designer at Avatar (2011-01 – 2014-12)

• Created websites, Facebook applications, games and campaign experiences for Disney, Marvel, ESPN and other entertainment brands across Latin America.
• Designed the Marvel Latin America digital platform, later featured on Behance for its UI/UX design.
• Collaborated with UX and development teams while maintaining global visual standards across licensed properties.

Senior Digital Designer at Bridger Conway (2011-01 – 2011-12)

• Took ownership of design for YPF corporate website and YPF Guide, coordinating handoff and feedback with production/front-end teams.
• Presented progress directly to YPF stakeholders and designed additional interactive/social work for brands including Budweiser.

Junior Digital Designer at Grey Argentina (2010-01 – 2011-12)

• Designed Facebook applications, websites and email communication for brands including RCI, Downy, Playboy and Pringles.
• Participated in creative concept development beyond assigned production work; originated the Fundación GEDISOS Facebook awareness application concept and first interactive proposal.

Advertising Graphic Designer in Graphic Design – Nueva Escuela de Diseño y Comunicación (2005-01 – 2007-12)