Founder & Creative Director at Pixels (2026-01 – Present)
- Building Pixels, an independent AI-assisted creative tool for generating, customizing and sharing website proposals.
- Leading the project from concept and creative direction through UX/UI and hands-on execution, using AI-assisted workflows to turn early briefs into tangible digital proposals faster.
- Iterating the working beta through direct user feedback, refining onboarding, editing, navigation and client-sharing flows.
Independent Art Director & Designer at Self-Employed (2022-01 – Present)
- Independent art direction and design across brand, digital and content projects for clients and self-initiated ventures.
- Projects include brand identity, websites and landing pages, e-commerce, campaign and social content, visual presentations and digital experiences - from early concept through hands-on execution.
- Developed South Mood from naming and identity through physical product, content, packaging and Tiendanube e-commerce; also collaborated remotely on DTC/Amazon creative for a US agency and continue to support client website and brand projects.
Design Specialist at PedidosYa (2022-01 – 2022-12)
- Designed and adapted brand assets across app, email, social, OOH and internal communications.
- Coordinated freelance design support during high-volume production, reviewing execution and visual consistency.
- Improved consistency across email/mobile components and developed visual proposals for campaigns and brand initiatives.
Visual Designer · CRM & Digital at Wunderman Thompson (2019-01 – 2022-12)
- Designed global communications for United Airlines across CRM/email, airport and office signage, internal communications and OOH for multiple markets.
- Developed creative concepts for international initiatives and presented visual proposals within cross-market teams.
- Selected to collaborate with Wunderman Thompson New York on Volkswagen USA CRM and digital campaigns.
- Presented design proposals, revisions and rationale in English to the New York team and US stakeholders; handled responsive design, image selection and retouching.
Founder & Creative Director at Ciervo Creativo (2016-01 – 2019-12)
- Founded and ran an independent creative studio delivering brand identity, digital design, websites, social/content and e-commerce.
- Led projects from concept and client presentation through hands-on design, production and implementation, coordinating freelance collaborators and photo/content production.
- Key work included Live Nature, a brand transformation spanning packaging, website, social/content and commercial rollout.
Art Director · Digital at Creata (2014-01 – 2016-12)
- Worked in a creative duo with a copywriter, developing concepts and presenting directly to clients including McDonald's, Havanna, Sprite and Coca-Cola.
- Led art direction and hands-on design for websites, landing pages, interactive campaigns and brand experiences, carrying approved ideas through execution.
- Collaborated with UX, development and specialist partners; directed external illustrators and visual production when needed.
- Key projects included McDonald's LATAM responsive website redesign and a regional Sprite innovation workshop built around speculative creative triggers.
Senior Digital Designer at Avatar (2011-01 – 2014-12)
- Created websites, Facebook applications, games and campaign experiences for Disney, Marvel, ESPN and other entertainment brands across Latin America.
- Designed the Marvel Latin America digital platform, later featured on Behance for its UI/UX design.
- Collaborated with UX and development teams while maintaining global visual standards across licensed properties.
Senior Digital Designer at Bridger Conway (2011-01 – 2011-12)
- Took ownership of design for YPF corporate website and YPF Guide, coordinating handoff and feedback with production/front-end teams.
- Presented progress directly to YPF stakeholders and designed additional interactive/social work for brands including Budweiser.
Junior Digital Designer at Grey Argentina (2010-01 – 2011-12)
- Designed Facebook applications, websites and email communication for brands including RCI, Downy, Playboy and Pringles.
- Participated in creative concept development beyond assigned production work; originated the Fundación GEDISOS Facebook awareness application concept and first interactive proposal.
