Matteo Viana

Italian native professional based in Mendoza with more than 20 years of international experience across Italy, Australia, the United States and Argentina. Strong background in direct sales, customer relationships, product presentation, hospitality and premium food & wine experiences. Experienced in advising clients, understanding preferences, building tailored proposals, negotiating commercial terms and following relationships through to completion.

Deep knowledge of Italian culture and Argentine wine country, with an entrepreneurial, service-oriented approach.

Wine Producer & Entrepreneur at Self-employed (Present)

Developed and commercialized own premium wine, vermouth and olive-oil projects. Manage direct relationships with consumers, wine shops, distributors and hospitality operators; present products and experiences; negotiate prices and terms; coordinate orders, follow-up and collections; and create brand content and storytelling for digital channels.

International Wine, Sales & Hospitality Experience at Various

More than two decades in wine production and customer-facing environments, including Chianti Classico and international winery experience. Conducted tastings, guided visits and product presentations, translating technical knowledge into accessible recommendations for different audiences. Worked closely with clients and trade partners in premium wine and gastronomy contexts.

Customer Service & Restaurant Experience at Various

Early customer-facing restaurant experience near Florence, working directly with guests in a fast-paced hospitality setting. Built practical service, communication and problem-solving skills that later became central to wine tourism, tastings and commercial work.

Degree in Enology & Viticulture – Faculty of Agricultural Sciences, Florence, Italy (2001)

Technical education in Geometra – Florence, Italy