Maximo Maggio

Senior General Management Executive with 25+ years of experience scaling global apparel, footwear, outdoor and lifestyle brands across Latin America. Proven track record managing USD 20M+ businesses, delivering 300% revenue growth, 500% e-commerce growth and large-scale retail and wholesale expansion. Expertise in P&L; ownership, market entry strategies, distributor network development, omnichannel operations and strategic partnerships across LATAM.

Brand Manager at THE NORTH FACE ARGENTINA (2023-01 – Present)

Scope: General Management responsibilities with full commercial ownership of a USD 20M business.

• Managed a USD 20M business and delivered 300% revenue growth by expanding the retail footprint from 1 to 5 stores, scaling e-commerce sales by 500%, and developing a nationwide wholesale network of 70+ accounts.
• Directed full commercial operations across retail, wholesale, e-commerce, marketing and product management functions.
• Managed and developed a team of 10 direct reports while driving organizational performance and profitability.

Founder & Director at GTM AGENCY (2023-01 – Present)

• Advise international apparel, footwear and outdoor brands on LATAM market entry, licensing, distributor selection and growth strategies.
• Develop commercial partnerships and expansion plans across key Latin American markets.

Commercial Manager / Patagonia Sales Manager at TROWN OUTDOOR (2020-01 – 2025-01)

• Scaled wholesale distribution by 2,400% (from 2 to 50+ active accounts) within five years by developing a regional expansion strategy and building strategic retail partnerships across Patagonia.
• Improved channel execution, sell-in and sell-out performance, and regional market penetration.

Business Unit Manager at THE NORTH FACE ARGENTINA & URUGUAY (2012-01 – 2019-12)

• Directed full P&L; responsibility across Argentina and Uruguay, managing 7 flagship stores and 40+ wholesale accounts.
• Led cross-functional teams across retail, wholesale, e-commerce, product and marketing functions.
• Negotiated strategic commercial partnerships and business development opportunities.

Brand & Product Manager at GRIMOLDI S.A. (2001-01 – 2012-12)

• Managed product, marketing and commercial strategies for Merrell, Caterpillar and Hush Puppies.

Key Account Manager at TIMBERLAND ARGENTINA (1998-01 – 2001-12)

• Supported the successful launch of Timberland in Argentina.
• Opened and developed more than 30 wholesale accounts, accelerating market penetration and brand awareness.

– Universidad CAECE