Rodrigo Reguera

Senior executive with over 15 years of experience in the animal health and animal nutrition industry, combining technical, commercial, and general management expertise. Strong background in P&L management, regional expansion, and operational restructuring across countries such as Argentina, Brazil, Mexico, Chile, and Uruguay, leading subsidiaries with more than 100 employees and holding full end-to-end responsibility for operations. Recognized for consistently driving business growth and profitability improvement, optimizing CRM, Strategic Account Management (SAM), supply-related processes, and commercial strategies, while building high-performing teams that deliver sustainable long-term results.

Known for providing an integrated approach to financial management, strategic leadership, and organizational efficiency, generating value in multinational companies, high-growth environments, and organizations requiring a strong focus on profitability, people development, and market expansion.

Regional General Manager at HIPRA (2024-01 – Present)

• Full responsibility for marketing, human resources, and finance, with complete P&L ownership across three subsidiaries.
• Built and led multidisciplinary teams of over 100 people across poultry, swine, cattle, aquaculture, and autogenous vaccines business units.
• Led a full operational restructuring in Brazil, achieving higher organizational efficiency and improved net contribution.
• Managed the internal leadership of a subsidiary during a controlled shutdown process, ensuring financial discipline, retention of key talent throughout the transition, and achievement of commercial and operational objectives until the final day of operations.

Swine & Ruminants Manager at HIPRA (2019-01 – 2023-01)

• Achieved 5x revenue growth and a threefold increase in profitability within four years.
• Drove commercial strategy execution, portfolio development, and market positioning for swine and ruminant solutions.
• Strengthened distributor relationships and key customer engagement across the region.

Sales Representative | Key Account Manager | Poultry Channel Manager | Premixers Manager at ELANCO Animal Health (2013-01 – 2019-01)

• With technical actions in Argentina, Chile, Brazil and Mexico.
• Extensive knowledge of the nutrition and premixers markets in Argentina.
• Developed sales and marketing plans tailored to strategic customers at both national and international levels.
• Implemented commercial training programs and distributor loyalty initiatives.
• Negotiated commercial agreements that strengthened contribution margins and long-term partnerships.
• Represented the company at international congresses and maintained direct engagement with key accounts, distributors, and premix customers.

Veterinary Supervisor (Poultry) at Granja Tres Arroyos (2011-01 – 2013-01)

• Supervised animal health and production operations, implementing practices that improved operational efficiency and performance.
• Ensured health, biosecurity, and production standards across poultry farms in Buenos Aires Province.

MBA – Universidad Nacional del Centro de la Provincia de Buenos Aires (UNICEN, Tandil)

Doctor of Veterinary Medicine in Veterinary Medicine – UNICEN (Tandil)

Specialization in animal nutrition – Lujan University

Bachelor's Degree in Economics – Universidad Nacional del Sur