Nataliya Shepel

Omnichannel Manager for Oncology & Specialty Care BUs at GSK Austria (2025-09 – 2026-02)

Develop and execute digital and customer engagement strategy in line with regional vision and brand objectives.
Localize regional brand strategy to local market commercial objectives and local market compliance and requirements.
Build and implement primary-care omnichannel engagement strategy, integrating market and customer insights, field-based recommendations, and market research data.
Identify new business opportunities, strategic priorities, and KPIs to effectively manage customer engagement.

Sr. Omnichannel Manager for Vaccines Portfolio Business Unit at MSD Austria (2023-02 – 2025-06)

Defined and executed digital and Omnichannel Customer Engagement (OCE) strategy for customer engagement.
Led key global and regional customer engagement projects from concept development to their full implementation.
Developed segmentation approach to efficiently target key customer audiences and optimize touchpoint journeys.
Set and monitor robust KPI measurement and analysis, driving reach, adoption, and activation effectiveness as well as conducting continuous optimization to reach short- and long-term goals.
Managed budget allocations, ensuring effective commercial strategy execution.

Marketing Program Manager at Amazon EU Luxembourg (2021-05 – 2021-12)

Led digital brand awareness and lead generation projects in the UK and DE markets.
Deployed KPIs to measure the effectiveness of marketing initiatives in line with EU and US Marketing teams.

Head of Business Franchise at Novartis Ukraine (2020-03 – 2021-02)

Developed and implemented 2 specialty care biological brands' launch strategies, defining their clear differentiation and brand positioning in collaboration with the Regional & Global Marketing teams.
Developed and executed Brand Plans for 2 innovative products on Dermatology and Rheumatology markets.
Deployed Patient Journey Modelling, defining brand positioning and growth opportunities.
Deployed Novartis Regional Commercial Excellence (COMEX) projects, ensuring their operational efficiency.
Monitored and analyzed market and brand performance, deploying relevant KPIs, market insights, and trends.
Managed BU P&L, forecasting, and controlling budgets to meet business, sales, and revenue targets.

Cardiovascular and Metabolic (CVM) Marketing Manager at Novartis Ukraine (2019-07 – 2020-03)

Led Entresto launch strategy, assuring it as most successful launch recorded across the Novartis iCEE Region.
Oversaw sales and promotional activities to grow market share and achieve commercial and revenue targets.

Brand Manager on Novartis Rotational Leadership Program at Novartis Spain (2018-03 – 2019-07)

Executed the brand Tactical Plan in Spain to retain the market leadership market positioning.
Introduced Digital AI customer engagement tool, My Ava, in collaboration with Novartis Global Digital Solutions Respiratory Franchise team, "Lovexair" patient organization, and "Observia", 3rd-party AI supplier.

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