Claudine Yuen

Award-winning visual communications designer with experience across branding, marketing, and graphic design for corporate, community, and industry organisations. Skilled in developing brand identities, marketing collateral, social content, and user-friendly digital assets, with a strong focus on clarity, consistency, and visual storytelling.

GRAPHIC DESIGN AND MARKETING MANAGER (FREELANCE) at Spa World Bondi (2025-04 – Present)

• Led the redevelopment of the company’s visual identity, including creating a new logo, updating brand guidelines, refining company messaging, and ensuring consistent branding across all digital and print materials.
• Managed marketing and promotional activities, including social media management, promotional videography and photography with models, website content updates, client communications, and building partnerships with local gyms and businesses to strengthen brand awareness and industry connections.
• Designed and produced a wide range of marketing collateral, including signage, brochures, vouchers, and promotional materials; performed photographic retouching and supported the ongoing maintenance and improvement of the company website and visual assets.

GRAPHIC DESIGN AND MARKETING LEAD at NM Performance Automotive (2024-08 – 2025-09)

• Established the brand identity of NM Performance Automotive as a company; encompassing the codification of a 'Brand Style Guidelines' document for use by the marketing team (confirming company colours, Typography, social media branding, and style guide for copywriting), and the designing of the newly adopted company logo
• Coordinated the design of the company's client and public-facing materials, including the development of the website, delivering templates for social media images and posts, and printed materials (business cards, company signage, document letterheads, marketing pamphlets, and miscellaneous branded merchandise)
• Supported internal administration; managed a company intern to ensure the continued, consistent implementation of the established brand and design guidelines across company operations

GRAPHIC DESIGN INTERN at MBM Pty Ltd (2024-02 – 2024-07)

• Produced 60+ high-quality graphic assets using Adobe Creative Suite, including stakeholder-facing brochures, branding materials, and social media content, ensuring strict adherence to brand guidelines and professional standards
• Optimised internal documentation processes by designing bespoke templates in Canva and Microsoft Word, improving the visual consistency of client communications across multiple departments
• Provided comprehensive administrative and technical support through the expert formatting of complex, large-scale internal documents (20+ pages) and the authorship of detailed instructional guides on design software, facilitating enhanced digital literacy and operational efficiency across the wider team

STUDENT ASSISTANT - COMMUNITY PROJECT at Leichhardt Women's Community Health Centre (2023-09 – 2024-02)

• Worked with a group of five students to deliver an exhibition for the Community Health Centre at the Leichhardt Library (totalling 34 panel displays): highlighting the Centre's 50-year history in terms of its activism and fostering of community connections
• Overseen the compilation, selection, digitisation, and treatment of historical photos and artworks alongside accompanying quotes from textual sources for the project around momentous events and developments
• Developed floor plans for the exhibition surrounding the library placement of panel displays: a guide which later ensured the achievement of visual clarity, accessibility, and the maintaining of aesthetic intent

Bachelor of Design in Visual Communication – UTS (2025)

Diploma of Design – UTS

Diploma of Architecture – UTS