Lucy Doran

Business (Marketing) and Communication Design graduate with more than two years' experience delivering communications, digital marketing and graphic design across consulting, healthcare, professional services and manufacturing. Experienced in creating content for LinkedIn, websites and email marketing campaigns, managing CRM systems, designing marketing collateral and coordinating communications projects from concept to delivery. A confident writer, designer and communicator who combines creativity with strong organisation and a proactive approach to using AI and emerging technologies to improve workflows and deliver meaningful outcomes.

Passionate about supporting purpose-driven organisations that create positive impact through innovation.

Freelance Graphic Designer & Marketing Support at LUCY DORAN DESIGN (2024-11 – Present)

Delivered communications, digital marketing and graphic design services for businesses across healthcare, consulting, manufacturing and professional services.

• Developed marketing strategies and brand positioning for 5+ businesses, translating audience research into targeted marketing and communications initiatives.
• Designed and maintained WordPress, Wix and Squarespace websites, improving brand visibility and ensuring content remained current and user-focused.
• Created LinkedIn content, blogs, email campaigns and social media assets, contributing to approximately 15% growth in audience engagement.
• Produced marketing collateral including presentations, brochures, event graphics and branded assets using Adobe Creative Suite and Canva.
• Managed multiple concurrent client projects from strategy through delivery while consistently meeting deadlines and maintaining strong client relationships.

Sales Representative at BABY BJÖRN (2025-02 – Present)

Represented a premium global consumer brand at major retail events, strengthening customer engagement, brand awareness and sales performance.

• Represented Baby Björn at 15+ consumer expos, delivering engaging product demonstrations, answering customer enquiries and strengthening brand awareness.
• Contributed to sales exceeding event targets by 100%+ at the PBC Baby Expo while maintaining high presentation standards across promotional displays and marketing collateral.

Consultant at SOLUCIO (2025-04 – 2025-08)

Delivered research, analysis, and strategic recommendations for local government, sporting organisations, and community-sector clients.

• Conducted market research, stakeholder consultation and sustainability analysis for organisations including Cricket Victoria, Basketball Australia, Tennis Victoria, Richmond Football Club and Hume City Council.
• Produced strategic reports, presentations and briefing documents that translated complex research into clear recommendations for executive stakeholders and local government clients.
• Researched emerging sustainability trends and community needs, helping shape future master planning and strategic infrastructure projects.
• Collaborated across multidisciplinary consulting teams while managing multiple projects with competing deadlines and delivering high-quality client outcomes.

Office & Marketing Administrator at THE SAVE GROUP (2025-02 – 2025-08)

Supported communications and marketing across multiple business units through content creation, CRM management and digital campaigns.

• Planned, wrote, designed and scheduled 20+ HubSpot email marketing campaigns, contributing to approximately 50% conversion of existing clients into members and 80% conversion into expanded HR support packages.
• Managed HubSpot CRM databases, audience segmentation and mailing lists to improve campaign targeting, reporting accuracy and customer communications.
• Produced monthly member newsletters and digital communications summarising HR legislation, industry trends and policy updates into engaging, accessible content.
• Managed LinkedIn and website updates, ensuring marketing content remained current, brand aligned and audience focused.
• Analysed campaign performance and engagement metrics to provide recommendations that improved future marketing activity and client engagement.

Assistant Lab Administrator & Coordinator at BIOART DENTAL (2021-05 – 2025-08)

Supported business operations through administration, digital process improvements, and client communications.

• Produced educational digital content translating complex dental industry updates into engaging "Industry Insights" communications that positioned BioArt Dental as a trusted thought leader.
• Supported business operations through website management, Mailchimp communications, documentation and AI-assisted workflow improvements, increasing administrative efficiency and communication accuracy.

Bachelor of Business in Marketing – MONASH UNIVERSITY (2021 – 2025)

Bachelor of Design in Communication – MONASH UNIVERSITY (2021 – 2023)