Georgette Mofalesi

I am a driven and innovative professional with a deep passion for fashion, marketing, and creative strategy. Throughout my career, I have cultivated a unique blend of expertise across fashion buying, styling, design, planning, retail, social media, and content creation, giving me a comprehensive perspective on the industry and how to connect products, brands, and audiences effectively. I thrive in collaborative environments, working alongside talented teams where I can both contribute my skills and continue to learn.

My career goal is to operate at the intersection of fashion buying and marketing, combining these two core passions to deliver strategies and campaigns that elevate brand presence and drive commercial results. I bring not only creativity and intuitive fashion vision but also analytical insight and commercial awareness, enabling me to identify trends, optimize assortments, and execute campaigns that resonate with consumers.

Senior Fashion Category Specialist at Heinemann (2025-01 – Present)

Manage over 30 international and domestic brands across stores, overseeing full assortment strategy, product lifecycle, and buying process. Collaborate closely with buyers, attending brand showings, trade events, and market previews to curate and introduce new brands including high-end and luxury labels such as Givenchy, Alemais, Camilla, Chloé, Coach, Marc Jacobs, Gate Zero, and Hugo Boss. Play a key role in styling, visual direction, and creative storytelling, developing vision boards and storyboards for campaigns and collections.

• Manage over 30 international and domestic brands across multiple locations
• Curate and introduce new luxury brands including Givenchy, Alemais, Camilla, Chloé, Coach, Marc Jacobs, Gate Zero, and Hugo Boss
• Develop vision boards and storyboards for campaigns and collections
• Exceeded sales plans and eliminated slow moving stock
• Collaborate on marketing and social media strategy to elevate brand presence

Designer / Product Development at Portia & Scarlett (2024-01 – 2024-12)

Played a key role in building multiple core collections, designing over 500 garments across 5+ collections across couture, eveningwear and ready-to-wear, including styles produced for Miss USA. Managed the product lifecycle from concept to production, placing manufacturing orders, overseeing timelines and working closely with manufacturers and partners in the USA and Asia. Contributed significantly to bridal collections for both Portia & Scarlett and parent company Allure Bridals.

• Designed over 500 garments across 5+ collections
• Managed product lifecycle from concept to production
• Placed manufacturing orders and oversaw timelines
• Worked with manufacturers and partners in USA and Asia
• Contributed to bridal collections for Portia & Scarlett and Allure Bridals
• Fluent in Adobe Illustrator, Photoshop, Adobe Fresco, Sketchbook, and Canva

Allocator / Assistant Buyer at PVH Brands & SurfStitch (2022-09 – 2023-04)

Played a key role in allocation and planning support at PVH Brands (global American fashion company, owner of Tommy Hilfiger and Calvin Klein), managing and creating orders during high-volume trading periods including Christmas and Black Friday. Worked closely with senior Allocators and Planners to optimize stock flow and performance across categories. At SurfStitch, supported order placement, collaborated with marketing and design teams to launch new styles, and analyzed trend cycles and customer demand in a fast-moving streetwear, surf and snow market.

• Managed and created orders during high-volume trading periods including Christmas and Black Friday
• Produced sales and inventory reports to support buying and planning decisions
• Optimized stock flow and performance across categories
• Supported order placement and new style launches at SurfStitch
• Analyzed trend cycles and customer demand
• Prepared commercial insights for potential brand partnerships
• Built strong relationships with external brands and suppliers

Fashion Planning & Analyst at TJX Clothing & Retail (2022-02 – 2022-08)

Worked at Head Office as an Allocation Analyst within fashion planning, managing the boys' apparel division across multiple store networks. Responsible for allocating stock to stores while working closely with buyers in Australia and New York on brand partnerships, trend direction and range planning. Collaborated with premium global brands including Versace, Balmain, Hugo Boss, Tommy Hilfiger and Calvin Klein.

Through detailed analysis of trend cycles, regional climate differences and customer demographics, helped drive department to over 50% growth in sales and stock turns.

• Managed boys' apparel division across multiple store networks
• Allocated stock to stores based on demand analysis
• Collaborated with buyers in Australia and New York
• Worked with premium global brands including Versace, Balmain, Hugo Boss, Tommy Hilfiger, Calvin Klein
• Analyzed trend cycles, regional climate differences, and customer demographics
• Drove department to over 50% growth in sales and stock turns

Sales Associate / Visual Merchandiser at House of CB (2021-10 – 2021-12)

Delivered high-performing sales through personalised styling and client relationships at a global luxury fashion boutique operating online and in-store. Consistently exceeded KPIs with $2,000–$3,500+ in daily sales. Supported visual merchandising using colour theory and design boards to maintain brand standards and drive engagement, while also handling retail administration and reporting using Excel, Word and internal systems.

• Delivered high-performing sales through personalized styling
• Consistently exceeded KPIs with $2,000–$3,500+ in daily sales
• Supported visual merchandising using colour theory and design boards
• Maintained brand standards and drove engagement
• Handled retail administration and reporting using Excel, Word, and internal systems

Content Creator / Social Media Marketing at Echo Church Sydney & Heinemann (2025-01 – Present)

At Echo Church Sydney, managed the church's YouTube and Instagram channels, overseeing content from graphic design to video editing, creating campaigns that grew their social media following to over 300,000 followers. At Heinemann, worked in the fashion marketing and digital marketing space, contributing to video direction, styling, trend forecasting, and campaign concepts for the fashion category. Collaborated closely with creative and marketing teams to produce content that aligned with brand aesthetics and current trends.

• Managed YouTube and Instagram channels for Echo Church Sydney
• Grew social media following to over 300,000 followers
• Produced engaging visual content and videos
• Contributed to video direction and styling at Heinemann
• Collaborated on trend forecasting and campaign concepts
• Produced content aligned with brand aesthetics and current trends

Bachelor of Fashion and Marketing in Fashion and Marketing – Torrens University

Bachelor of Design in Design – Whitehouse Institute of Design