Jean-philippe Maillard
CRM Specialist
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About
I'm a 5+ years of experience designing data-driven customer journeys that turn prospects into loyal customers. I specialize in lifecycle marketing, CRM strategy, marketing automation, and customer segmentation, helping brands deliver the right message, through the right channel, at the right moment.
Experience
CRM Consultant at Publicis France - Epsilon France (2026-03 – Present)
- Built and managed automated CRM workflows based on customer behavior
- Executed audience segmentation and campaign targeting in Adobe Campaign and Braze
- Monitored and optimized email deliverability performance
- Advised CRM stakeholders from leading brands including LVMH, Mondelez, and Monoprix
- Led client presentations and steering committee meetings
- Guided clients in CRM platform selection and value optimization
- Developed data-driven personalization strategies aligned with business goals
- Designed and coded email campaigns using Content Builder and HTML/CSS
- Created dashboards and automated reporting solutions
- Managed IA tool stack to stay in track with sectorial changes
CRM Consultant at Freelance (2024-12 – 2025-11)
- Deployed transactionnal, onboarding, post-purchase, abandonned cart workflows for 3 business and provided follow-up consulting
- Designed and deployed CRM architectures
- Developed data-driven strategies in e-commerce environments
- Implemented automated customer journeys
- Deployed behavioral triggers
- Optimized conversion funnels
- Analyzed user behaviors
- Delivered data-driven optimization recommendations
CRM Consultant at Samsung France (2022-10 – 2024-10)
CRM strategy lead for new product launches with +20% conversion vs n-1 and average open rate of 27.4%
- Developed launch strategies aligned with key commercial moments
- Designed copywriting, visuals, and creative mechanics
- Acted as creative lead and coordinated with external agencies
- Built customer segmentation and personalized targeting
- Created dynamic templates using Adobe Campaign
- Scoped and managed gamification projects
- Implemented Power BI reporting and continuous A/B testing
- Deployed AI-driven predictive analytics models
Marketing project manager at Engie (2020-09 – 2022-08)
With +15% open rate vs n-1
- Managed CRM campaigns related to energy transition
- Implemented automated email marketing workflows
- Migrated campaigns from GOCAD to Oracle Eloqua
- Segmented customer databases
- Created dynamic and personalized content
- Designed and managed customer lifecycle
- Created behavioral triggers
- Automated reporting using Power BI
- Developed HTML/CSS email templates
Education
Dual Degree Master's Program in Digital Transformation & Digital Engineering – ESILV x IIM (2020 – 2022)
