Minji Hur

A commercially driven, relationship-focused professional with 15+ years' experience in client-facing roles across business development, marketing (B2B), partnerships and stakeholder relationships in Australia. Proven track record in driving new business growth, developing go-to-market strategy and converting opportunities through strong stakeholder engagement and marketing campaign execution. Skilled in coordinating cross-functional teams, delivering seamless client experiences from enquiry to delivery, and working towards revenue targets in fast-paced environments.

Business Development Manager (for an HR Consulting firm) at Work180 (2025-01 – Present)

Partnering with HR leaders and executives across Australia to support workplace improvement initiatives focused on diversity, equity and inclusion (DEI), employee benefits and organisational culture. I provide guidance on workplace policies, employer branding and employee experience aligned with inclusive best practice. Maintaining strong stakeholder relationships through regular communication, reporting and proactive support.

I am also contributing to internal processes and CRM systems to improve visibility, reporting and team collaboration

Head of Growth & Partnerships (for an HR Consulting firm) at Buddle Remote Pty Ltd. (2023-03 – 2025-02)

I supported the adoption of Buddle's remote hiring solutions by leading structured outreach and engagement initiatives. I coordinated cross-functional projects, including a major website redesign and landing page development, working closely with UX and technical teams to ensure alignment and delivery. I implemented improved CRM systems and engagement frameworks, enhancing data visibility, reporting accuracy and overall workflow efficiency.

My contributions also included strengthening client and partner onboarding processes, identifying and supporting new partnership opportunities, and leading a small team of four to deliver consistent, high-quality outcomes across sales and marketing functions.

Senior Digital Advisor at EngineRoom Pty Ltd. (2022-09 – 2023-01)

In this fully remote role, I managed SME accounts and engaged with prospective stakeholders across a range of industries. I provided structured guidance, solution walkthroughs and workshops on EngineRoom's MarTech SaaS platform and advisory services to company directors and C-level executives. I supported coordination between internal teams and external stakeholders, ensuring clear communication, alignment and follow-through on deliverables.

I also contributed to improving CRM usage, reporting visibility and overall workflow efficiency. This role was made redundant after 6 months due to a company restructure.

Senior Account Executive at Digital Experience Labs (2020-09 – 2022-09)

As a key point of contact for new and existing stakeholders, I facilitated discovery sessions, solution walkthroughs and Q&A discussions across financial services, insurance and public sector clients. I managed a portfolio of enterprise relationships, supporting coordination between internal teams and external partners to deliver tailored digital solutions. I designed and implemented improved CRM and reporting processes to enhance visibility, data accuracy and stakeholder communication.

I also oversaw CRM management, streamlining workflows to support better tracking of interactions, performance and follow-ups. Working closely with Tech and UX teams, I contributed to process improvements, training initiatives and ongoing engagement programs to support long-term client and partner outcomes.

B2B Marketing Consultant / Maternity Leave (x 2) at Freelance / Sole Trader (2015-01 – 2020-12)

During these five years I had my two children and moved from Sydney, NSW to Hobart, Tasmania. I took on various freelance / project-based marketing and lead generation roles for clients across a variety of industries, ranging from Startups and SaaS to digital consulting, AdTech and chemical engineering software solutions. Client references available upon request.

Direct Marketing Specialist (6-month Project Contract) at 121 Creative (2015-04 – 2015-11)

Responsible for assisting all 7 franchise studio franchisees in Australia with the development and execution of their marketing and business development strategy including direct marketing campaign management, lead generation, prospecting and market research for local, region-specific project opportunities. I also provided intensive LinkedIn Sales Navigator training sessions and sales support for Regional Managers & Sales Representatives all around Australia.

Marketing Coordinator (UK Markets) at ClickView (2014-01 – 2015-12)

As an all-rounder Marketing Coordinator and Sales Support for one of Australia's most innovative companies that provides the digital video solutions for education/eLearning industry, I was responsible for producing copy, web & print collateral and content for ClickView's marketing channels as well as preparing, monitoring and facilitating new & exciting marketing campaigns for ClickView's UK market, based in Sydney. I travelled between Sydney and Cambridge, England to work closely with the UK's sales team.

Digital Account Manager at Demonz Media (2012-01 – 2012-12)

Responsible for managing all client relationships and client-facing consultations, ensuring the project was in alignment with the original strategy and brief through the project and account lifespan. I was also in charge of brainstorming and executing ideas, concepts and solutions for social media content, creative direction and copywriting. I managed non-for-profit and government accounts including Australian Human Rights Commission, Moffat, NSW Procurement, Fair Work Australia and Screenrights.

Digital Content Producer / Web Designer at Freelance (2010-01 – 2012-12)

As a freelance producer, I created and managed websites and digital assets for a wide range of clients in Sydney's hospitality scene – Miro Tapas Bar (Darling Harbour), KIKA (Darlinghurst) and Oxford Social (Darlinghurst).

Bachelor of Media (Screen and Sound) in Media – UNSW (2010-01 – 2012-12)