Richard Abela

Experienced National Sales & Account Manager with a proven track record of driving revenue and market share growth in dynamic retail environments. Demonstrated expertise in national account management, sales strategy development, leading internal teams and external sales agents, market analysis, product range management, relationship building, negotiation, and forecasting & inventory management.

Successfully built and maintained key relationships and achieved year-over-year growth with top-tier accounts like Rebel Sports, Big W, Harvey Norman, JB Hi-Fi & Officeworks. Expanded market reach through strategic partnerships and wholesale channel development.

Proven ability to foster strong internal and external relationships, implement effective promotional programs, and leverage partner activities to maximize sales. Skilled in using data-driven insights to optimize stock levels and ensure product availability. Adept at leading and motivating both internal sales teams and external sales agents to achieve shared objectives.

National Sales Manager | New Business Development | National Account Management

Diploma market management