Joyanta Chandra Sarker

Performance Marketing Specialist with 1.5+ years of hands-on experience managing Google Ads and Meta Ads campaigns for eCommerce brands, SaaS companies, and US-based service businesses. Proven track record delivering measurable results — 320+ qualified leads in 3 months, $34.77 CPL on Meta Ads, 2.8x ROAS on Performance Max, and 22% CPC reduction through structured A/B testing. Full-funnel tracking expertise across GA4, GTM, Meta Pixel, and Conversions API. Open to remote and on-site roles.

Digital Marketing Executive at Debuggers Studio (2025-11 – 2025-12)

• Managed and optimised paid advertising campaigns across Google Ads and Meta Ads, monitoring performance data and driving engagement and conversion improvements.
• Supported GA4 analytics implementation to ensure accurate attribution and performance insights across all active campaigns.

Digital Marketing Specialist at NextOn Digital (2025-02 – 2025-09)

• Launched and optimised Google Ads (Search, Display, YouTube) campaigns, generating 320+ qualified leads in 3 months.
• Reduced average CPC by 22% and increased CTR by 18% through structured A/B testing and ad relevance optimisation.
• Configured GA4 and GTM tracking to ensure 100% accurate attribution across all campaigns.
• Implemented retargeting funnels (TOFU–MOFU–BOFU) that improved conversion rates by 23% for eCommerce and service-based clients.

Performance Specialist at Babylon Deals (2025-03 – 2025-08)

• Managed multi-channel e-commerce campaigns across Google Ads and Meta Ads, achieving 15% lower CPC and 20% higher ad relevance score.
• Developed seasonal promotional campaigns driving 30% revenue uplift during peak shopping months.
• Built and optimised retargeting sales funnels increasing repeat purchase rates by 12%.

Conversion Specialist at MyTopPick.org (2025-04 – 2025-09)

• Implemented Performance Max and Search campaigns achieving up to 2.8x ROAS.
• Optimised landing pages and checkout flows to improve conversion rates for high-value product categories.
• Conducted keyword research, audience segmentation, and funnel optimisation for SEM campaigns.

Master of Science in Fisheries – National University, Bangladesh (2020)

Bachelor of Science in Zoology – Cumilla Victoria Govt. College (2018)