Md Noman

Results-driven Paid Media Specialist with 5+ years of hands-on experience managing and scaling Google Ads, Meta Ads, PPC campaigns, and conversion tracking. Experienced in driving growth for eCommerce, B2B, SaaS, and service-based businesses across the USA, UK, Canada, and Australia. Skilled in managing $10K–$1M+ monthly advertising budgets, optimizing full-funnel campaigns, and improving ROAS, CPA, and CPL through GA4, GTM, Meta CAPI, CRO, and data-driven optimization strategies.

Paid Media Specialist | Google Ads & Meta Ads - QVM Digital Marketing Agency - Manitoba, Canada (Remote)

(2025-08 - 2026-07)

• Managed and optimized Google Ads and Meta Ads portfolios with up to $1M+ in monthly spend, driving profitable customer acquisition across eCommerce, B2B, SaaS, and service businesses.
• Led full-funnel paid media strategy across Search, Shopping, Performance Max, and Meta, from campaign structure and targeting to scaling and remarketing.
• Improved ROAS, CPA, and CPL through data-driven optimization of budgets, bids, keywords, audiences, search terms, creatives, and conversion performance.
• Built robust tracking and attribution using GA4, GTM, Google Ads Conversion Tracking, Enhanced Conversions, Meta Pixel, and CAPI.
• Applied keyword strategy, negative keywords, audience segmentation, A/B testing, CRO, and performance analysis to identify growth opportunities and reduce wasted spend.
• Delivered Looker Studio dashboards and actionable performance insights, helping clients and teams make faster, data-driven paid media decisions.

Paid Media Specialist | Google Ads | Meta Ads - Bench Media Agency - Sydney, Australia (Remote)

(2021-10 - 2025-06)

• Managed and scaled Google Ads and Meta Ads campaigns with monthly advertising budgets ranging from $10K to $1M+ across eCommerce, B2B SaaS, real estate, and service-based businesses.
• Managed and optimized Google Ads campaigns across multiple eCommerce accounts, achieving up to 22.98x ROAS through advanced strategies across Search, Shopping, and Performance Max, including campaign restructuring, bidding optimization, audience targeting, and conversion-focused improvements.
• Generated over $1M in Meta-attributed revenue from $137K+ advertising spend, achieving 7.33x ROAS through full-funnel acquisition, creative testing, audience scaling, and dynamic retargeting strategies.
• Increased eCommerce revenue by 33% in the first month for a retail client while increasing ad spend by only 10% through Google Merchant Center optimization, feed improvements, and campaign restructuring.
• Reduced Cost Per Lead (CPL) by up to 80% and managed campaigns generating 1,200+ qualified leads and online sales per month through advanced audience targeting, landing page optimization, and continuous campaign optimization.
• Conducted A/B testing across creatives, audience segments, bidding strategies, and landing pages to maximize conversion rates and Return on Ad Spend (ROAS).
• Implemented GA4, GTM, Google Ads Conversion Tracking, Meta Pixel, Meta Conversion API (CAPI), and Enhanced Conversions, ensuring accurate attribution and reliable performance reporting.

BBA - Marketing - National University of Bangladesh (2018-06 - 2022-06)