Digital Marketing Manager at Riseup Labs (2023-01 – Present)
Owns end-to-end SaaS marketing strategy across SEO, content, email, and paid media for a 6-person cross-functional team, driving acquisition, activation, and retention across the full customer lifecycle.
- Scaled organic traffic to 50,000+ monthly qualified visitors by executing technical SEO initiatives including site audits, AEO/GEO optimization, schema markup, and topic-cluster content strategy which increasing inbound pipeline and reducing reliance on paid acquisition.
- Drove 35% year-over-year organic traffic growth through on-page optimization, advanced internal linking techniques, and high-intent content planning aligned to buyer journey stages.
- Increased organic lead generation by 20% by building SEO-driven conversion funnels and optimizing high-intent landing pages for MQL capture.
- Secured top-3 Google rankings for 25 high-value SaaS keywords, improving search visibility in competitive categories and growing brand authority.
- Lifted email open rate by 15% and CTR by 10% through audience segmentation, subject line A/B testing, and send-time optimization which improving lead nurturing efficiency across the funnel.
- Built and optimized conversion-focused WordPress landing pages, improving on-page conversion rates by 18% through CRO best practices and heatmap-driven iteration.
- Led and mentored a 6-person marketing team, establishing workflows, OKRs, and content calendars that improved output consistency and campaign turnaround time.
- Integrated AI-driven content workflows to accelerate research, production, and optimization cycles which reducing content production time by 35%.
- Implemented data-driven decision-making using Google Analytics 4 and Google Search Console, producing weekly performance dashboards for leadership stakeholders.
Team Lead, Digital Marketing at CodersTrust Bangladesh (2018-01 – 2023-12)
Led a 4-person performance marketing team managing USD 40k+ annual marketing budget across paid media, social, SEO, and conversion optimization consistently scaling lead volume while improving acquisition efficiency.
- Generated 2,000+ qualified leads per month through targeted Meta Ads and Google Ads campaigns, maintaining consistent sales pipeline for the business development team.
- Managed and optimized USD 40k+ annual advertising budget across Facebook Ads, Google Ads, and social channels, maximizing ROAS through continuous performance monitoring.
- Improved campaign ROI by 15% through systematic audience segmentation, creative A/B testing, and ad set optimization across Facebook platforms.
- Reduced cost-per-lead (CPL) by 20% by refining targeting parameters, testing ad creatives, and eliminating underperforming ad sets which lowering overall customer acquisition cost.
- Directed SEO strategy through keyword research, technical audits, and competitor analysis, building organic acquisition channels that supplemented paid media.
- Led and mentored a 4-person team, managing campaign planning, execution timelines, and weekly performance reporting to marketing manager.
- Oversaw full-funnel campaign execution from awareness to conversion, aligning ad messaging with landing page content to improve conversion rates.
