Rj Raju

Senior Media, Digital & Marketing professional with 18+ years of progressive experience spanning radio, television, multimedia, social media, digital marketing, programming, production, audience development and large-scale events. Career progression from Radio Jockey to Head of Programs, Station Head, Senior Marketing Manager & Head of Digital, and Senior Manager – Operations (Multimedia, Digital & Marketing). Combines editorial judgment, creative production, commercial marketing and digital growth expertise to build content ecosystems, strengthen brands and lead cross-functional teams.

Senior Manager – Operations (Multimedia, Digital & Marketing) at Forward Tech (2022-06 – Present)

• Lead end-to-end multimedia, digital media and marketing operations across multiple content brands, platforms and digital ecosystems.
• Develop and execute social media and digital content strategies covering audience acquisition, engagement, retention and platform growth.
• Plan editorial calendars, content pipelines and multimedia workflows for entertainment, sports and digital-media properties.
• Coordinate creative, editorial, video production, marketing, analytics and technology teams to deliver content and campaigns on schedule.
• Oversee platform publishing, content packaging, performance monitoring and optimization across Facebook, YouTube and other digital channels.
• Plan and optimize Meta and Google campaigns with focus on reach, traffic, leads, conversions, audience quality and ROI.
• Support client communication, strategic presentations, proposal/pitch development and integrated communication planning.
• Drive process improvement, workflow development and cross-functional collaboration to improve production efficiency and digital performance.

Senior Marketing Manager & Head of Digital at Radio Masala Ltd. (2017-01 – 2022-05)

• Led the transition from traditional broadcast-led marketing toward an integrated radio, social media and digital content ecosystem.
• Developed marketing and promotional strategies to increase brand visibility, audience engagement and digital reach.
• Managed social media content planning, campaign execution, audience interaction and digital promotional activities.
• Worked with programming and production teams to convert radio shows, personalities and entertainment content into digital-first assets.
• Led SEO/SEM and digital visibility initiatives and supported performance-focused campaigns and reporting.
• Developed integrated campaigns linking on-air promotions, social media, digital content and audience activation.
• Coordinated internal teams and external stakeholders to deliver brand campaigns, content initiatives and promotional projects.

Station Head at Asian Radio (2013-05 – 2016-12)

• Directed day-to-day station operations, programming, production coordination, promotions and audience engagement.
• Planned program schedules and formats and worked with presenters, producers and creative teams to strengthen content quality.
• Led station positioning and promotional initiatives designed to deepen listener relationships and audience loyalty.
• Supervised operational workflows, team coordination and execution of entertainment-focused programming and campaigns.
• Integrated on-air programming with promotional and audience-engagement activities.

Senior Producer at ATN (RAKTV) (2012-03 – 2013-04)

• Produced television programs from concept development through scripting, production coordination and studio execution.
• Worked with presenters, directors, production teams and creative contributors to deliver broadcast-ready programs.
• Supported content planning, program structure, storytelling and audience-focused communication.

Producer – Programs at SATV (2011-01 – 2012-02)

• Produced television programs and managed production requirements including program planning, scripting and studio execution.
• Coordinated presenters, production crews and creative teams to maintain quality and timely delivery.
• Contributed to program concepts, episode planning and audience-oriented content development.

Radio Jockey → Head of Programs at Radio Aamar 88.4 FM (2007-10 – 2011-12)

• Started as a Radio Jockey and progressed to Head of Programs, demonstrating rapid growth in programming, production and leadership responsibility.
• Presented live and recorded radio programs, developed show concepts and built direct audience relationships through engaging storytelling.
• Led program planning and development with presenters, producers and creative teams.
• Supervised programming workflows, presenter coordination, promotional concepts and entertainment-focused content.
• Developed strong practical expertise in audience behavior, live communication, production and broadcast storytelling.

Consultant at IRB Events

• Worked as a consultant for IRB events, supporting planning, coordination, production and event execution.
• Organized and managed major musical and public-awareness events in Bangladesh, including anti-drug concerts and projects such as Shopno Dhora Studio.
• Coordinated artists, presenters, production crews, technical teams, media partners, sponsors and event stakeholders across complex live-event environments.
• Experienced in event concept development, program flow, scripting, stage coordination, promotional content and audience-facing communication.

Bachelor (Honours) in Management – National University, Bangladesh