Jochem Jacques

Senior commercial leader with 20+ years of experience in B2B and B2C sales, strategy development, and go-to-market execution within telecom, energy, FMCG, and technology environments. Proven track record in building sales strategies from scratch, leading large sales organizations, and driving sustainable revenue growth. Strong expertise in stakeholder management at C-level, P&L ownership, and cross-functional leadership.

Data-driven, pragmatic, and results-oriented, with extensive experience reporting to executive boards in national and international contexts.

Head of Commercial Strategy Business parks at Eurofiber Belgium (2022-05 – 2025-12)

B2B Fiber Network

• At the base of the development and roll-out of a nationwide business park strategy from concept to execution.
• Designed and implemented a brand awareness and demand-generation plan targeting B2B decision-makers.(CXO's, CEO's & IT managers)
• Led cross-departmental projects in collaboration with Sales, Marketing, IT, and external partners.
• Orchestrated joint sales and branding campaigns with ICT partners to accelerate market penetration-> IT Padel Tour
• Built and maintained long-term relationships with C-level and senior management stakeholders.
• Managed full budget ownership (€500K/year), ensuring ROI-driven allocation of resources -> Increase of lead generation by +80% & increase in yearly added revenue by 150%
• Delivered board-level reporting and strategic recommendations.
• Collaborated with international teams within a global corporate environment.

Head of Sales & Recruitment (B2C / B2B) at Smart Services Network (2018-01 – 2022-03)

Orange Belgium subsidiary

• Developed and executed a comprehensive sales and recruitment strategy, driving strong commercial growth.
• Increased mobile and LOVE package sales by +33%.
• Reduced churn of the first 6 months from 21% to 19%.
• Improved Net Promoter Score (NPS) from 30 to 60.
• Expanded active sales consultants by +20%.
• Managed and coached 7 direct reports (Sales Managers, Academy Trainers, and Key Account Managers).
• Set and monitored quarterly and annual targets aligned with strategic KPIs of Orange BE.
• Managed full P&L responsibility: EBITDA improvement of +5%, Revenue margin increase from 40% to 43.2%
• Prepared and managed annual sales budgets of €1.5M.
• Led the transformation and digitalization of Academy 2.0, fully integrated into Salesforce and Showpad.
• Managing a large indirect sales organization of 1,000+ independent salespeople, implementing incentives, training courses and performance systems.
• Reported directly to the Orange Belgium board.

Sales Manager – Indirect Sales Channel B2C/B2B at EDF Luminus (2011-07 – 2018-01)

• Managed full P&L responsibility for the indirect sales channel (€2M).
• Developed and executed partner strategies to grow multi-level sales ecosystems.
• Negotiated and managed strategic partnerships and C-level agreements.
• Drove sell-out programs and incentive schemes with key sales partners.
• Prepared sales budgets, forecasts, and performance dashboards to achieve KPIs.
• Led a team of 6 Account Managers and 1 administrative support fort he SME market.
• Coordinated end-to-end channel management across Sales, Marketing, IT, HR, Pricing, Purchasing, and Legal.
• Architect of a shop-in-shop concept at Mediamarkt

Key Accountmanager Retail at Nokia (2009-07 – 2011-06)

• Managed strategic headquarters accounts including Vanden Borre, Fnac, Dreamland, Eldi, Selexion, EP, Expert.
• Negotiated mid- and long-term account plans to maximize sell-out and market share.
• Increased product assortment, in-store visibility, and promotional exposure.
• Led category management initiatives and negotiated national consumer campaigns.
• Managed annual budgets aligned with Nokia's KPIs.

National Field Sales Manager Retail at Nokia (2007-03 – 2009-07)

• Built and managed a national field sales organization from scratch.
• Recruited, trained, and managed 7 sales representatives, 1 key account manager, and 1 merchandiser.
• Developed call files, sales plans, and merchandising strategies.
• Implemented KPI frameworks, PDP plans, and retention strategies.
• Conducted sales analysis, reporting, and performance reviews.

National Field Manager OOH at Mars (2005-02 – 2007-03)

• Coached and developed a team of 12 sales representatives.
• Translated corporate KPIs into actionable sales plans.
• Analyzed sales performance and optimized stock management.
• Led monthly team meetings and individual development plans.

Sales Representative – Food Retail at Nestlé Waters (1998-10 – 2005-01)

• Managed key supermarket accounts including Carrefour, Delhaize, and Spar.
• Negotiated shelf space, promotional actions, and product launches.
• Drove volume growth through in-store activations and POS implementation.

Bachelor in Physical Education – PXL Hogeschool Hasselt (1991 – 1994)