Alencar Azevedo

As a Product Manager with over 20 years of experience in the tech industry, I specialize in leading cross-functional teams to deliver impactful digital products in highly regulated and globally distributed environments.

At Hotmart, I lead the strategy and execution of reusable and scalable platform components, enabling data unification, security, and regulatory compliance across a 3-brand portfolio. I was responsible for migrating over 80M+ users into a centralized account system and implementing GDPR/LGPD compliance tools, including RoPA, DSAR, and DPIA. I also leverage Python and Generative AI to enhance data-driven decision-making in discovery and continuous improvement.

During my 15-year tenure at IBM, I advanced from software developer to team leader and Scrum Master, driving product development across LATAM, EMEA, and NAFTA. I led mission-critical applications using .NET, SQL Server, and cloud platforms like AWS, including a COVID-19 health monitoring app and supply chain systems for FCA (Fiat Chrysler Automobiles). I also contributed to a cost-calculation system adopted across 15 plants in Brazil, Italy, Argentina, and France.

My expertise spans Agile Product Management, Product Discovery, Data-Driven Strategy, and Global Compliance, with a strong technical foundation that allows me to bridge the gap between business needs and engineering delivery. I thrive in fast-paced, multicultural environments where innovation and user-centricity are key drivers of success.