Andre Galefgo

Digital marketing leader with a proven track record of scaling brands in the Brazilian iGaming and sports betting industry. Specialized in driving organic growth through strategic SEO, managing content operations, and optimizing website structures. Strong background in LatAm market penetration and brand expansion, built during a key leadership role at a top-tier global operator, Betfair, directing high-volume campaigns to accelerate FTD acquisition.

Brazil Market Manager at iGaming Nuts (2024-03 – 2025-09)

• Owned content strategy for iGaming affiliate network in the Brazilian market, managing day-to-day website operations and core content features
• Managed editorial content calendar for blog, analyzing keywords and indexation, setting publishing schedules, and proofreading articles written by writers
• Executed SEM and SEO strategy for affiliate blogs, implementing AI tools and content workflow automation to scale production, manage Brazilian writers, and hit regional growth goals
• Managed CMS posting (WordPress) and led business development team to close new deals with Brazilian sportsbooks and casinos
• Monitored Brazilian betting market, tracking campaigns, promotions, new operators and product launches across major sportsbooks and casinos in Brazil

Head of Marketing LATAM at Betfair International (2021-06 – 2023-12)

• Created and developed digital marketing strategy for sports betting website Betfair, driving penetration in Brazilian and Latin American market
• Designed and executed performance marketing campaigns focused on accelerating FTD acquisition, optimizing CAC, and maximizing LTV across sports betting and casino products.
• Researched marketing trends, developed influencer marketing strategy, created online and offline media plans, defined CRM campaigns schedule
• Supervised affiliate marketing and collaborated with external agencies and PR teams for brand expansion in other LatAm markets

Head of Content at Skrill (2020-02 – 2021-06)

• Created and implemented content marketing strategy for e-wallet Skrill in Latin America
• Defined SEO strategy, analyzed and defined keywords for content production, set editorial schedules, proofread existing articles
• Defined and reviewed content of newsletters and supervised content production for email marketing campaigns focused on B2B and merchants retention

Content Manager at Expedia (2017-07 – 2019-12)

• Managed the creation of strategic content for Expedia Group including blog articles, travel tips, promotions, newsletter, Explore by Expedia and social media
• Planned and implemented Inbound Marketing strategies for CRM campaigns
• Led content team including writers, SEO analysts and social media assistants
• Website achieved 60% growth in visits during 2018 and 72% during 2019, along with 32% increase in CTR on e-mail marketing campaigns

Content Analyst at Expedia (2015-07 – 2017-07)

• Evaluated new content created by marketing team with focus on growing SEO rankings on Google and developing better performance on paid search campaigns and email marketing campaigns
• Reviewed texts, coordinated with graphic designers and created performance strategies for search engines and social media

MBA in Marketing Management – UNIFESP (2016-01 – 2017-01)

Graduation in Advertising & Marketing – MACKENZIE UNIVERSITY (2010-01 – 2014-01)