Crystian Montandon

An accomplished Entrepreneur in Residence with 4 years of experience in Product Management, New Ventures and Innovation, specializing in developing and scaling consumer products. Proven ability to leverage data, research, and consumer insights to drive product strategy and decisions, translating user needs and business objectives into impactful product roadmaps. Successfully led cross-functional teams to launch innovative solutions, increasing open innovation capture by 200% and achieving significant ROI and conversion improvements in expansion initiatives.

Eager to apply expertise in building and scaling consumer products to create delightful destination experiences.

Product Manager (Entrepreneur in residence) at Cogna (2025-01 – Present)

Led product vision and strategy for a new technology area, integrating AI and Machine Learning to develop innovative consumer products for fintech business units.

• Led the product vision and strategy for a new technology area, integrating AI and Machine Learning to develop innovative consumer products for fintech business units.
• Architected the product roadmap for financial strategy, implementing processes for budgeting, strategic modeling, and valuation to support new product lines.
• Spearheaded organizational transformation initiatives, from idea development and market potential analysis to prototype design and product consolidation, targeting 3 million students across Brazil.
• Managed cross-functional teams to digitalize areas and restructure internal teams, fostering new growth channels for product development and market positioning

Innovation and Venture Corps Senior Analyst at iFood (2023-01 – 2024-12)

Identified and structured innovation opportunities, leading the discovery and delivery of Corporate Ventures to develop new consumer product lines.

• Identified and structured innovation opportunities, leading the discovery and delivery of Corporate Ventures to develop new consumer product lines.
• Validated theses for mergers and acquisitions, contributing to the strategic entry into new markets such as fintech (Zoop acquisition) and SaaS for restaurants (Totem integration).
• Increased the capture of startups from open innovation programs by approximately 200%, enhancing the pipeline for new product features and business models.
• Collaborated with startups, investors, and cross-functional stakeholders to position the open innovation area as a strategic partner, contributing to product messaging and market entry strategies.

Growth And Expansion Analyst (internship) at Favo (2022-01 – 2022-06)

Conducted in-depth data analysis and user research to provide stakeholders with visibility into end-user experience.

• Conducted in-depth data analysis and user research to provide stakeholders with visibility into end-user experience, including CX index, NPS, and technology adoption rates for consumer products.
• Designed and executed A/B tests on solutions, investigating hypotheses and proposing action plans to drive growth and expansion initiatives.
• Implemented monitoring for NPS and end-user service experience, leveraging Google Cloud API data to calculate application adoption across countries (Peru Spanish, USA and Brazil).
• Optimized expansion strategies through data-driven requalification, increasing average ticket by 30%, margin by 18%, and ROI by 43%.
• Collaborated within an Agile methodology framework to rapidly identify problems and test solutions, enhancing product features and user satisfaction.

Strategic Consultant at Elogroup (2022-01 – 2022-06)

Led a Data Vision project for a large energy company and managed strategic finances and operations.

• Led a Data Vision project for a large energy company, modeling the people analytics area to inform strategic product decisions.
• Managed strategic finances and operations, structuring internal processes to optimize business flow and identify new opportunities.
• Spearheaded the creation of a growth hacking consulting area with a team of 5, achieving a 24% conversion rate of organic leads to contracts within two months.

Master's Degree in Business and Innovation – UNIVERSITY SAO PAULO (FEA USP) (2025-01)

Bachelor's Degree in Electrical Engineering – UNIVERSITY CENTER OF BRASILIA (IESB) (2022-07)