Daniel Kroker

Daniel Kröker is a Brazilian / Lithuanian Senior Product Design Strategist with deep interest in innovation and brand language building (VBL). Passionate and committed all-rounded creative leader, with a natural ability to build, design and nurture the design innovation and strategy processes.

20+ years of strategy, product design and innovation experience. Since 2012, Daniel is the Design Director at ARBO design, an awarded design studio and one of the most influential design studios in Brazil, where he is Aable to shift lifestyles and behaviours, connect strategies with great ability to find problem solutions and improve user experiences. From the ideation to execution, translating unknowns into clear and tangible outputs..

ARBO has launch 400+ projects and many of these projects were awarded with 50+ international design awards including IF Design Award, Red Dot Award, A' Design Award and many others.

Design Director at ARBO design (Brazil - since 2012)

Design Strategist Consultant and Innovation Leader at Midea Group ( Global - since 2012)

Senior Industrial Designer at Electrolux (Brazil / Stockholm - from 2009 to 2012)

Collaboration as industrial designer at Philippe Starck (France - 2009)

Industrial Designer Researcher and Project Leader ad Domus Academy (Italy - from 2007 to 2008)

Product Designer at MCA Design (Brazil - from 2002 to 2006)

Designer at Spin Design (Brazil - from 1998 to 2002)

Master in Industrial Design · Domus Academy (Italy) · awarded by University of Wales (UK)

Bachelor in Industrial Design · Pontifical Catholic University (Brazil)