Francis James

Business and digital marketing professional with combined experience in Growth Marketing, administrative and financial operations, and analytical quality assessment, working remotely for a multi-sector national and international client portfolio. Proven ability to create, review, and evaluate business documents, reports, and communications for quality, factual consistency, and clarity using Microsoft Excel, Word, PowerPoint, and Google Workspace. Active familiarity with generative AI tools (ChatGPT, Claude, Gemini) and strong willingness to quickly learn new platforms and workflows.

Native

Portuguese speaker with professional bilingual communication experience.

Growth Marketing, Customer Journey & Paid Media Management at Freelance, Multiple Clients (2025-02 – Present)

• Plan, execute, and analyze paid media campaigns (Google Ads and Meta Ads) for a six-client portfolio: MazzaSom (Londrina), Diagnosticare — veterinary diagnostic imaging clinic (Londrina and Ourinhos branches), Clinicão Veterinary Clinic (Londrina), Foglia Advocacia, Mercado Luso Brasil (London, United Kingdom), and Paleari Advocacia
• Cumulatively managed over R$160,000 (approx. USD $31,000) in paid media investment since February 2025, reaching 1.25 million people with an average payback period under 3 months across all accounts
• Create, review, and deliver performance reports, analytical spreadsheets, and presentations to client stakeholders, evaluating data consistency, clarity, and business relevance
• Lead and service tracking with active bilingual communication (Portuguese and English) for the international client

Full Designer (Digital & Physical) and Social Media Manager at Freelance, Multiple Clients (2021-01 – Present)

• Create and review graphic materials, websites, social media content, and advertising campaigns for the same client portfolio, with attention to visual consistency, message clarity, and audience alignment
• Script, edit, and direct video content; since 2024, manage external production partners while retaining full responsibility for content quality, logistics, and final deliverables
• Manage content creation and publishing across all client social media channels

Junior Administrative Manager (Finance & Operations) at Olinda Pereira Cia LTDA (2008-01 – 2022-01)

• Managed administrative, fiscal, and financial routines, including electronic invoice (NF-e) review, monthly and quarterly accounting close, payroll processing, and inventory analysis
• Created and maintained process documentation, control spreadsheets, and operational files — developing over 14 years a structured attention to precision, consistency, and documentary compliance
• Handled client and vendor communication; participated in weekly financial and marketing target meetings

Bachelor's Degree in Physics (Teaching) – Universidade Estadual de Londrina (UEL) (2018 – 2023)

Bachelor's Degree in Visual Arts, Digital and Printed Arts – Universidade Norte do Paraná (UNOPAR) (2007 – 2012)