Gabs Castro

Business Development & Account Management Professional with international experience in the European cannabis and CBD industry. Strong background in strategic partnerships, B2B/B2C sales, brand positioning, client relationship management, and market expansion. Experienced in working with regulated markets, international customers, influencers, artists, and commercial partners.

Account Executive | Public Relations | Market Development at CBD SIDE (2022-01 – 2025-01)

• Developed strategic partnerships with brands, artists, and influencers.
• Expanded business opportunities within the European cannabis and CBD market.
• Managed relationships with clients, commercial partners, and cannabis clubs.
• Represented the brand at trade shows, events, and networking environments.
• Delivered consultative presentations for CBD products to B2B and B2C clients.
• Strengthened brand positioning and market presence through strategic networking.
• Educated customers on CBD products, product applications, and technical differentiators.
• Supported commercial negotiations and maintained relationships with key accounts.
• Gathered market insights, consumer behavior trends, and competitive analysis.

Sales Manager at Cannabis Museum (2021-01 – 2021-12)

• Managed sales operations and team performance.
• Trained staff on CBD products and cannabis seeds.
• Assisted international customers and improved customer experience.
• Monitored sales targets and commercial performance.
• Supported customer retention and relationship management initiatives.

Customer Service & Specialized Sales at Hempstory (Sensi Seeds) (2019-01 – 2021-12)

• Sold cannabis, CBD, and related products.
• Provided consultative support to international customers.
• Assisted with promotional campaigns and point-of-sale marketing.
• Strengthened customer relationships and brand engagement.

Medical Cannabis Course in Medical Cannabis – Federal University of São Paulo (UNIFESP)

Bachelor's Degree in Advertising and Marketing – Universidade Anhembi Morumbi