João Barnabé

Finance Director with 8+ years of strategic financial leadership in high-growth technology and e-commerce companies. Specialist in Controllership, Treasury, Financial Planning & Analysis (FP&A), Accounting, Tax and Facilities, focused on process improvement, cost reduction and operational efficiency in low-margin environments. Combines multidisciplinary team leadership with data architectures that improve financial results and support decision-making.

Bachelor's degree in Chemical Engineering from UNICAMP, with an MBA in Finance and Controllership in progress at USP/Esalq. Hands-on, self-developed expertise in SQL and Python applied to finance: data architectures, cash flow models and automation of closing/P&L routines, improving forecast predictability and shortening decision response time.

Fluent

English for corporate negotiations and executive reporting to headquarters and leadership abroad. Hands-on executive who believes technology applied to finance is the main driver of sustainable growth. Focused on scaling financial operations without increasing G&A cost, using technology as an efficiency lever.

Finance Director at Tok&Stok (2024-11 – 2026-05)

Accountable for Controllership, Treasury, Tax, Accounting, Internal Controls, Financial Planning (FP&A) and Investor Relations of Grupo Toky (Mobly and Tok&Stok), with net operating revenue of R$ 1.5 billion per year. Multidisciplinary team management (70+ people) responsible for:

• Daily accounts payable and receivable management: R$ 111 million in outflows and R$ 120 million in inflows per month.
• Daily 13-week cash flow forecast.
• Quarterly and annual audits performed by Grant Thornton.
• Team KPI tracking through data analytics tools such as Looker (Data Studio) and Power BI.
• Executive presentations to stakeholders and C-Level.
• Financial restructuring of the Mobly/Tok&Stok merger (M&A) to capture synergies and drive the related financial transformation.
• Generative AI applied to contract analysis and to automations built with SQL and Python.
• Finance leadership of a company with net operating revenue growth of 100.4% in 5 years (2021 vs 2025; R$ 721 million to R$ 1.5 billion).
• Led the Mobly/Tok&Stok financial integration, capturing R$ 97 million in operational and logistics synergies in year one and expanding gross margin from 46.2% to 52.5% (+6.3 p.p.).

Finance Director at Mobly (2019-08 – 2024-10)

Accountable for Controllership, Accounting, Tax, Treasury and Facilities / Procurement. Multidisciplinary team management (50+ people) responsible for:

• Corporate governance through well-implemented internal controls.
• Financial management through ERP TOTVS Protheus.
• Financial modeling (forecast / rolling forecast) and financial planning of P&L, balance sheet and monthly cash flow, plus specific business cases, integrating advanced Excel, Google Sheets, databases (SQL and Python) and ETL (Extract, Transform and Load).
• Finance workflow management through Jira Service Desk (internal customers and suppliers).
• Participated in Mobly's IPO on B3, raising R$ 812 million.

Controller (Controllership Manager) at Mobly (2017-09 – 2019-08)

Accountable for Controllership, focused on restructuring the finance function: integrated area budget management, a structured annual company budget, faster delivery of financial numbers to auditors, cash flow monitoring and monthly/quarterly/annual results presentations. Lean team (one coordinator and one assistant) focused on delivery and improvements:

• Quarterly and annual audits performed by KPMG (Big Four).
• Monthly, quarterly and annual P&L presentations to C-Level and managers.
• Budget management with Zero-Based Budgeting (ZBB) of OPEX, CAPEX and personnel (Business Partner role), with rigorous, detailed cost control.
• Process automation through BigQuery and Databricks for efficiency gains and continuous improvement, applying change management to roll out improvements safely.
• Participated in the group's IPO on the Frankfurt Stock Exchange in 2018, raising €150 million.
• Built, implemented and managed a high-volume finance database with 300k+ fiscal documents per month (Google Cloud Storage + BigQuery + Sheets + DataStudio).
• Developed a daily cash flow model integrated with the ERP TOTVS system.

Intern to Planning Manager (Transportation, Own Delivery and Warehouse) at Mobly (2013-05 – 2017-08)

MBA in Finance and Controllership (Lato Sensu) in Finance and Controllership – USP/Esalq (2026-07 – 2027-10)

Bachelor's degree in Chemical Engineering – University of Campinas (UNICAMP) (2013 – 2013)