Lais Rodrigues

Marketing communications and social media professional with international experience supporting sports, hospitality, travel, and entertainment brands. Delivers audience-focused content, digital campaigns, stakeholder communication, CRM support, and partnership coordination. Fluent in English and Portuguese, with a Journalism degree and a record of improving LinkedIn engagement by 19% and Instagram engagement by 30%.

Marketing Executive at Hydro Sports Group (2025-09 – 2026-04)

• Increased LinkedIn engagement by 19% in three months by using strategic storytelling and optimizing content formats.
• Improved Instagram engagement by 5% in the first month by refining the content mix, posting strategy, and community interaction.
• Managed Instagram, LinkedIn, and TikTok content planning, copywriting, and publishing in line with brand positioning.
• Coordinated a partnership giveaway with HALO Middle East, increasing audience participation through an experiential yacht prize.
• Supported sponsor and partner communication, contributing to collaborations with Marriott and NH Collection.
• Supported CRM communication, Meta Ads, Google Ads, SEO improvements, and website content updates to strengthen visibility and customer engagement.

Social Media Agent | Customer Service & Sales at CBF Performance (2025-02 – 2025-05)

• Increased Instagram engagement by 30% by optimizing content and strengthening community-focused social media strategy.
• Developed weekly and monthly content calendars for CBF Education, Mina Cup, and CB10 across Instagram and LinkedIn.
• Produced photo and video content during the Mina Cup tournament, supporting real-time event coverage.
• Coordinated communication among international teams, clients, coaches, and stakeholders from registration through event delivery.

Social Media Representative at IGT Solutions (2023-01 – 2024-12)

• Delivered customer support for KLM airline clients through social and digital channels while following CRM processes and service-quality standards.
• Resolved customer inquiries clearly and promptly across Facebook and other digital platforms.

Freelance Writer at UOL Splash (2020-01 – 2023-12)

• Produced entertainment news and high-traffic newsletter content, including coverage of major reality television events.
• Researched timely story angles through social media trends and audience interest.

Ghostwriter at Mala de Aventuras (2018-01 – 2020-12)

• Developed editorial planning and SEO-optimized WordPress content for a youth-focused travel blog.
• Supported Instagram content planning based on destination research and seasonal travel trends.

Bachelor's Degree in Communication (Journalism) – Federal University of Rio de Janeiro (UFRJ) (2015-01 – 2020-12)