Lucca Magnata

Performance driven Creative Strategist with over 6 years of direct response experience. Operating at the intersection of consumer psychology and performance data builds scalable creative systems for DTC eCommerce and B2B high ticket brands. The methodology separates volatile discovery testing from stable cash flow generation.

Engineering a direct response campaign generated over 312k dollars in revenue in 14 months with a 4.67 times blended MER. Automated AI pipelines using n8n scrape competitor data and generate precise creative briefs reducing the concept to live production cycle from 14 days down to 7 days. Volume is vanity and profit is sanity.

Starting with the narrative scales what works.

Creative Systems Architect and Strategic Growth Consultant at Independent (2025-10 – Present)

Fractional strategic partner for B2B and DTC eCommerce clients in the US market. Automated creative intelligence pipelines using n8n and Claude map market patterns and competitor angles. Education First funnel sequences using WhatsApp and email filter unqualified traffic and improve lead quality. Brief generation systems ensure remote editors and UGC creators receive precise layout and script directions.

• Automated creative intelligence pipelines using n8n and Claude
• Education First funnel sequences using WhatsApp and email
• Brief generation systems for remote editors and UGC creators

Senior Creative Strategist and Head of Performance Intelligence at Scale Creative Advisory (2024-07 – 2025-09)

Concurrent performance creative strategies led long cycle B2B brands. A Dual Layer Architecture separated aggressive discovery scale from high friction stability. Translating daily performance data like Hook Rate and CTR informed actionable creative iterations. Sales Qualified Lead attendance increased by up to 50 percent without raising the media budget.

• Dual Layer Architecture for B2B brands
• Performance data translation to creative iterations
• Increased Sales Qualified Lead attendance by up to 50 percent without increasing media budget

Performance Creative Strategist at Digital Native Advisory (2024-07 – 2025-09)

Concurrent DTC engagements focused on short cycle brands and high velocity testing. An identity first messaging pivot resonated deeply with the target audience achieving a 4.55 times return on ad spend on cold traffic. Managing the output of over 40 creative variants in a single sprint mapped cultural trends and prevented ad fatigue.

• Identity first messaging pivot strategy
• Achieved 4.55x return on ad spend on cold traffic
• Managed over 40 creative variants in single sprint

Brand Narrative Strategist at Supernova Consulting (2024-02 – 2024-06)

Narrative strategy and positioning managed 13 concurrent client brands. Deep OSINT research uncovered consumer psychology and found blue ocean content gaps ahead of product launches.

• Managed 13 concurrent client brands
• Deep OSINT research on consumer psychology
• Identified blue ocean content gaps ahead of product launches

Head of Marketing and Strategic Operations at InterAR Advisory (2022-01 – 2023-12)

Full funnel marketing operations spanned organic content and paid media. A User Generated Content ambassador program systematically lowered acquisition costs.

• Full funnel marketing operations across organic and paid channels
• User Generated Content ambassador program
• Systematically lowered acquisition costs

Creative Copywriter and Direct Response Specialist at Direct Response Group (2019-01 – 2021-12)

Over 60 direct response ad scripts produced per month established a foundation in high volume split testing. Hook engineering and pattern interrupts captured attention in highly competitive social feeds. Strict conversion data rather than subjective opinions diagnosed copy success or failure.

• Produced over 60 direct response ad scripts per month
• High volume split testing
• Hook engineering and pattern interrupts
• Data-driven copy optimization

Bachelor Degree in Artificial Intelligence – UNIASSELVI (2028)