Marcelo Mugnela
SALES| MARKETING| BUSINESS DEVELOPMENT| COMMERCIAL
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Sobre
12 years experience within fast moving consumer goods sector, focused on supply chain and marketing departments.
Master in Management at EADA Business School (Barcelona, Spain) and Bachelor Degree in Management at ESPM (Sao Paulo, Brazil). Alumni at Instituto de Formação de Líderes - Sao Paulo (IFL-SP).
Author of the book “Habilidades Invisíveis: Habilidades despercebidas que valem dinheiro.”
Specialties: Results oriented, leadership, relationship management and trade marketing.
Experiência
ECOMETALICA, Brazil Oct/2021 | Sep/2022
PARTNER – SALES, MARKETING AND MANAGEMENT
- P&L, Cash Flow and Balance Sheet
- Sales development, pipeline Building, and follow up of the customer active base.
- Execution of the marketing strategy, website improvement, creation of social media and branding construction.
FREEDOMEE, Brazil Oct/2021 | Mar/2022
PARTNER – SALES AND OPERATIONS
- P&L, Cash Flow and Balance Sheet
- Sales development
- Management of 6 people within the operations, sales e I.T department.
CARREFOUR GROUP, Brazil May/2011 – Sep/2014 | Nov/2018 – Oct/2021
COMMERCIAL MANAGER – PRIVATE LABEL Nov/2018 – Oct/2021
- Monthly revenue of R$25 million
- In charge of healthy products category
- Sales development: Portfolio, Pricing, Communication, and Import.
- KPI development and report building
- International negotiation
PRODUCT MANAGER May/2011 – Sep/2014
- Monthly revenue of R$17 million
- Management of grocery categories as olive oils, mayonnaise, tomato sauces, dressing, special oils and ethnical products
- Relationship management: 20 suppliers • International negotiation
DROGARIAS ONOFRE/CVS HEALTH, Brazil Oct/2015 – Oct/2018
BUSINESS DEVELOPMENT AND COMMERCIAL MANAGER
- Monthly revenue of R$ 12 million
- Management of medicine categories as RX, OTC and diagnose equipment
- Relationship management: 60 suppliers
- Project hunting and P&L development
- Omnichannel management
- Buying and promotion strategy
Formação
MASTER Oct/2014 – Sep/2015
- Course: Master’s in management
- Institution: Escuela de Alta Dirección y Administración (EADA Business School)
- City: Barcelona, Spain
BACHELOR Jan/2009 – Dec/2012
- Course: Business Administration – Marketing specialization • Institution: Escola Superior de Propaganda e Marketing (ESPM)
- City: Sao Paulo, Brazil G4 EDUCAÇÃO – Imersão e Mentoria Feb/2022
IFL-SP – Instituto de Formação de Líderes (ALUMNI) Jan/2018- Dec/2021
TOEFL iBT Apr/2014
BOOK AUTHOR “Habilidades Invisíveis” e BOOK CO-AUTHOR “Um Pequeno Passo para a Liberdade: Além da Esquerda e da Direita.”
