Nuno Casaca

Accomplished Marketing Campaign & Communications Manager with over a decade of experience orchestrating high-impact marketing strategies and fostering dynamic team synergy. Excel at leading multifaceted campaigns that surpass KPI expectations and resonate with diverse audiences. Proficient in optimizing cross-channel marketing investments and spearheading content production that aligns tightly with strategic brand goals.

History of establishing strong partnerships and driving innovative brand engagements. Proven track record of enhancing market presence and consumer engagement across gaming and cultural sectors. Dedicated to leveraging analytical insights to shape future marketing decisions and expand brand reach.

Marketing Manager at Kärcher Portugal (2025-01 – Present)

As Marketing Manager at Kärcher Portugal, defined brand strategy and executed campaigns in the Portuguese market. Operated for a global leader in professional and consumer cleaning solutions, aiming to build brand relevance, maximize visibility, and develop effective marketing initiatives that engage consumers and business partners, always with a balanced approach to creativity and performance.

• Developed, defined, and implemented online and offline marketing strategies.
• Measured, analyzed, and monitored marketing campaigns.
• Led multifaceted campaigns to drive brand recognition and sales.
• Optimized marketing investments across various channels to maximize ROI.
• Managed content production aligned with strategic brand objectives.
• Established and maintained strategic partnerships. Leveraged analytical insights to inform future marketing decisions and expand brand reach.

Marketing Campaign & Communications Manager Marketing Program Specialist at PlayStation Portugal (2021-01 – 2024-12)

Lead multifaceted marketing campaigns from ideation through execution, ensuring alignment with strategic brand goals and audience engagement. Optimize marketing investments across various channels, including content creation, OOH, and social media, to maximize ROI. Oversee content production to ensure consistency with brand voice and resonance with target demographics.

Establish and maintain strategic partnerships with industry influencers and agencies to amplify campaign reach. Analyze campaign data to assess performance and inform future marketing decisions.

• Drove strategic European launches for major releases.
• Facilitated coordination among diverse stakeholders to successfully execute strategic European launches of major releases.
• Spearheaded largest outdoor campaign for a video game launch in Portugal with God of War Ragnarök, achieving 300% more impacts than projected KPIs.
• Forged a groundbreaking partnership with the iconic Portuguese shoe brand Sanjo, garnering over 50 media articles and reaching 350% beyond expected KPIs.
• Drove successful launch of Marvel's Spider-Man 2, leveraging star talent for localization and achieving an estimated ROI of nearly 1M€ with extensive media coverage.
• Orchestrated a PlayStation-themed Christmas campaign in Lisbon's historic center, impacting nearly 2M visitors and securing over 20 media articles, enhancing community engagement.
• Managed impactful third-party campaigns, including Final Fantasy XVI and Hogwarts Legacy, fostering strong publisher relationships.

Marketing Product Manager Territory Marketing IC2 at PlayStation Portugal (2020-01 – 2021-12)

Orchestrated PS5 launch, transforming it into a significant cultural event in Portugal amidst pandemic. Developed and implemented strategic plans to strengthen third-party distributor partnerships, enhancing campaign performance and brand visibility in market. Directed successful launches for major titles Ghost of Tsushima and Last of Us Part II, navigating challenges posed by global health crisis.

Fostered collaboration between central product management, Trade Marketing, Sales, and Public Relations teams, ensuring cohesive and effective marketing initiatives.

• Successfully managed PS5 launch, achieving significant market penetration and consumer engagement during unprecedented times.
• Increased campaign effectiveness through tailored plans for third-party distributors, strengthening market presence.
• Led marketing strategies for Ghost of Tsushima and The Last of Us Part II, resulting in notable success despite pandemic constraints.

Community Manager Territory Marketing IC1 at PlayStation Portugal (2018-01 – 2020-12)

Managed website content for PlayStation Portugal, ensuring current, accurate information and overseeing local campaign integrations and contest executions. Directed daily social media strategy and publication across platforms, including Facebook and Twitter, with a focus on engaging Portuguese audience and coordinating with agencies for creative assets.

Supervised

YouTube channel operations, from video uploads to campaign and playlist management, enhancing user engagement and content optimization. Supported forum activities, facilitating content publication and promotional efforts, and collaborated on monthly reporting.

• Orchestrated e-CRM initiatives by curating targeted newsletters, developing local campaigns, and aligning strategies with Spanish team for unified marketing efforts.
• Collaborated with Spanish team to standardize campaign execution, leading to a more cohesive brand presence across Iberian markets.

Social Media Manager at PlayStation Portugal (2014-01 – 2018-12)

Developed and executed digital marketing strategies across major social media channels, including Facebook, Twitter, YouTube, and Instagram, to enhance brand presence and user engagement. Managed website content, ensuring consistency with brand voice and marketing objectives. Coordinated eCRM content, optimizing customer communication and retention strategies.

• Enhanced analytical approach to performance reporting, enabling more accurate tracking of campaign success and areas for improvement.
• Orchestrated local and international marketing initiatives, aligning with broader company campaigns.

Gaming and Peripherals Reviewer at Zwame.pt and Sapo.pt, Mega Score Magazine, Hype! Magazine

Gaming and Peripherals Reviewer

Theater Technical Director at Cine Teatro São Pedro

Theater Technical Director

Bachelor's Degree in Sound and Image – Escola Superior de Artes e Design de Caldas da Rainha