Paula Dutra

Customer-focused professional with 8+ years of experience across retail operations & commercial planning. Proven track record of translating consumer behavior insights into product and experience decisions — from managing high-impact campaigns at Amazon (Prime Day, Black Friday) to building an e-commerce brand from the ground up.

Skilled at bridging strategy and execution: comfortable with SQL dashboards and KPI frameworks as with brand positioning and customer journey design. Now channeling this cross-functional background into business roles where data, creativity, and consumer empathy drive meaningful results.

Supply Chain Coordinator at MRV&CO (2024-04 – 2025-04)

• Coordinated a supply control tower serving 200+ construction sites nationwide, improving visibility and responsiveness across the logistics chain.
• Aligned cross-functional stakeholders across planning, logistics, and operations to eliminate bottlenecks and drive measurable efficiency gains.
• Applied Scrum methodology to manage iterative improvements on a SaaS logistics platform, shortening delivery cycles and increasing solution adoption.
• Contributed to strategic roadmap planning for supply chain initiatives, connecting operational pain points to long-term business priorities.

Retail Operations Manager at Amazon (2022-12 – 2024-04)

• Led two operational shifts with ~300 employees, building a results-driven culture and developing frontline leaders aligned with customer experience targets.
• Designed and monitored KPI frameworks to identify bottlenecks in logistics processes, with direct focus on on-time delivery and customer experience outcomes.
• Built SQL-powered dashboards and operational reports that accelerated data-driven decisions and reduced reporting turnaround time.

Retail Commercial Planning Specialist at Amazon (2022-02 – 2022-12)

• Led S&OP planning for the Consumer Electronics category, aligning supply, demand, and commercial strategy across a high-velocity retail environment.
• Drove initiatives to reduce return and liquidation costs by optimizing product-market fit and pricing strategy for the category.
• Co-led execution of high-impact commercial campaigns (Prime Day, Game Week, Black Friday), coordinating across commercial, marketing, and operations teams to maximize conversion and customer satisfaction.

Retail Operations Intern at Amazon (2021-05 – 2022-02)

• Root cause analysis of inventory deviations and financial adjustments.
• Productivity, capacity, and operational quality analysis.
• Supervising logistical demands and delivering incremental value for operational efficiency projects focused on cost reduction and minimizing product losses.
• Responsible for the product transfer team and planning transfer demands (supervised 20 employees).

Supply Excellence Center Intern at Gerdau S.A (2020-02 – 2021-04)

• Managed supplier risk assessment and quality approval processes, ensuring compliance and reducing exposure across the supply base.
• Acted as Product Owner for automation initiatives, owning backlog prioritization and stakeholder alignment to deliver process improvements on schedule.
• Designed and facilitated workshops that onboarded internal clients onto new tools and workflows, accelerating adoption and reducing resistance to change.
• Built ETL pipelines and Power BI dashboards that gave supply teams real-time visibility into key metrics, directly supporting faster and more confident decisions.

Planning and Control Intern at Vale S.A (2018-08 – 2019-12)

• Developed Excel and Power BI dashboards that centralized maintenance data, enabling faster failure analysis and more informed operational decisions.
• Contributed to Lean Manufacturing initiatives, mapping end-to-end processes and implementing continuous improvement actions that reduced waste and increased operational predictability.

Quality Analyst at Usemobile (2017-10 – 2018-08)

• Led usability testing cycles for digital products, identifying UX friction points and ensuring releases met quality and user experience standards.
• Partnered with product and development teams to prioritize user stories and align sprint deliveries with customer-facing product goals.
• Produced quality KPI reports that surfaced recurring issues and informed continuous improvement decisions across the product development cycle.

Bachelor's in Production Engineering – Federal University of Ouro Preto (UFOP) (2022)

Executive Program in Digital Business – California State University, Northridge (CSUN) (2023)