Rose Paschoal

High-performing International Business Development and Turnaround Executive with over 25 years of proven success in reversing stagnation, resolving high-stakes corporate crises, and architecting complex B2B global partnerships. Recognized as a natural strategist with an elite ability to perform rapid situational diagnostics, transform operational bottlenecks into streamlined solutions, and drive aggressive revenue growth. Expert in cross-functional leadership, utilizing data-driven decision-making to align multi-stakeholder interests (private, public, and international entities) without needing to execute backend data processing.

Fluent in English and Spanish with a deep history of delivering exceptional results for global market leaders.

International Business Consultant & Market Expansion Leader at MERCATO FRANCA IMPORT & EXPORT LTDA. (2017-10 – Present)

• Architect on-demand internationalization strategies and execute business intelligence diagnostics for consumer goods companies facing growth stagnation.
• Perform rapid turnaround assessments for corporate clients, identifying operational and commercial roots of crises and establishing simple, highly effective roadmaps.
• Act as a strategic advisor for C-level executives, translating complex market data into executable commercial actions and ensuring strict international compliance.

International Business Development & Export Manager at SAVELLI INDÚSTRIA E COMÉRCIO DE CALÇADOS LTDA. (2014-01 – 2017-08)

• Engineered a 150% increase in annual revenue through aggressive market penetration and strategic brand repositioning across global territories.
• Managed an annual export portfolio of R$ 30 Million, leading multicultural sales, logistics, and aduana partnerships in over 25 countries.
• Authored and executed the annual Global Business Plan, mitigating cross-border conflicts and securing high-value contracts through elite negotiation skills.
• Awarded the prestigious EXPORTA SÃO PAULO Prize (2016) for outstanding economic impact, technological mobilization, and sustainable business development.

Project Ambassador & Stakeholder Relations Leader at APEX-BRASIL & ABICALÇADOS (2015-01 – 2017-08)

• Spearheaded strategic public-private alignment between government funding bodies and private manufacturing clusters to maximize international trade impact.
• Captured complex sector demands, adapted value propositions, and designed action programs for high-level pilot projects across foreign target markets.

LATAM Marketing & Corporate Culture Alignment Coordinator at A. W. FABER-CASTELL S.A. (2011-04 – 2013-12)

• Unified corporate expansion guidelines and corporate structures across Latin American subsidiaries, reporting directly to regional Group Presidents.
• Selected as 1 of 14 'Culture Ambassadors' out of 1,200 employees to lead internal innovation and align traditional business models with digital-era commercial demands.

Managing Partner – Global Account Executive for Inditex (ZARA - Tempe SA) at MERCATO FRANCA IMPORT & EXPORT LTDA. (2005-04 – 2011-03)

• Directly managed and scaled the commercial pipeline for Tempe SA (ZARA - Spain), acting as the primary point of contact for the Spanish design and buying teams.
• Supervised full-cycle international sourcing, product development, quality compliance, and export logistics for male footwear production destined for global retail hubs.

International Brand Manager & Export Director at CALÇADOS FERRACINI LTDA. (2001-11 – 2005-02)

• Catalyzed production growth from 800 to 5,000 daily pairs, successfully establishing the brand's proprietary presence in over 20 nations.
• Leveraged federal trade grants to shift company strategy from low-margin Private Label execution to high-profit Proprietary Brand export.

International Business Development Representative at FASTCARGO INTERNATIONAL LOGISTICS (2000-01 – 2000-09)

• Spearheaded South American market opening initiatives, negotiating international freight contracts and securing cross-border air/maritime agreements.

MBA in Market Intelligence – Live University - Febracorp (2017)

B.A. in Social Communication (Marketing & Advertising) – Uni-FACEF (2006)

B.A. in Spanish Language & Culture – University of Salamanca / Ministry of Education of Spain (2001)