Vanessa Rinaldi

Senior executive with 33 years of experience in national and multinational companies, with a solid background in B2B Sales, Business Development, Channel Management, Distribution, Marketing and Commercial Strategy across industrial, automotive, electromechanical, solar energy, telecom, agricultural and white goods markets. Expert in portfolio expansion, manufacturer and distributor management, strategic negotiations, commercial process implementation, KPIs, forecasting, go-to-market strategies and new product launches. Recognized for acting as a strategic bridge between manufacturers, channels and customers, resolving complex conflicts and driving sustainable growth.

International experience with projects and commercial relationships across Latin America, North America, Europe, China and North Africa.

Business Manager / BU & Distribution Manager at ARTIMAR – Electronic Applications (2024-01 – Present)

Responsible for defining and executing business development, supply and distribution channel strategies, acting at the interface between manufacturers, distributors and industrial B2B customers. Leads the design of structured, scalable and compliant channel models, commercial policy governance, conflict management, and support for sales forecasting and opportunity pipeline. Strong involvement in new product lines and manufacturer onboarding, strategic negotiations, and leadership of the Supply & Channels team, with a focus on performance, operational efficiency and value creation.

Business Development Consultant at PHOENIX CONTACT (2022-01 – 2024-12)

Business development activities in the Brazilian electromechanical market, focused on connectivity and interconnection solutions. Responsible for prospecting, opportunity qualification, pipeline management, technical-commercial support, proposal development, and technical and sales training for customers, internal teams and distributors. Strong contribution to competitive analysis and digital marketing initiatives, supporting portfolio positioning and commercial targets.

Account Manager at AMPHENOL BROADBAND SOLUTIONS (2019-01 – 2022-12)

Managed and expanded strategic accounts across South America in the automotive, agricultural, solar and telecom markets. Responsible for an annual budget of BRL 48 million.

• Opening a new business with Huawei (BRL 36 million/year)
• Reactivating 30 inactive customers
• Acquiring 60 new customers over three years

Key Account Manager at KATHREIN AUTOMOTIVE (CONTINENTAL) (2017-01 – 2019-12)

Managed strategic automotive accounts with an annual budget of BRL 14 million, working consultatively with engineering and purchasing teams.

• Historic 56% price adjustment at Mercedes-Benz
• Securing a long-term project with MAN (BRL 2.5 million/year for 10 years)

Key Account Manager at SMP AUTOMOTIVE GLOBAL (2016-01 – 2017-12)

Managed OEM and aftermarket automotive accounts with an annual budget of BRL 12 million.

• Creation of a new aftermarket channel (BRL 1 million in orders)
• Negotiation of the Argo spoiler project at FCA (BRL 22 million)
• Replacing VW's bumper supplier, generating BRL 11 million in new contracts

South America Sales Manager at ECI – ELECTRICAL COMPONENTS INTERNATIONAL (2013-01 – 2015-12)

Responsible for OEM sales across South America, managing an annual budget of USD 16 million. Achieved sales growth from USD 1M to USD 16M in 2.5 years (16x), elevating the region from 32nd to 8th place in the global ranking within two years, in a highly competitive market dominated by local manufacturers.

Automotive Sales Manager at JST CORPORATION / SALES AMERICA (2011-01 – 2012-12)

Managed automotive accounts in Brazil and South America with an annual budget of USD 1.2 million. Achieved 5x sales growth in less than two years, driven by strong networking, deep technical product knowledge and market expertise.

OEM Sales Supervisor at HELLERMANNTYTON LTDA. (2007-01 – 2010-12)

National responsibility for OEM sales in Brazil, leading 34 sales partners and 4 sales representatives across 26 industrial segments. Managed an annual budget of USD 30 million, reporting directly to the South America President. Exceeded sales targets for three consecutive years, ensuring sustained growth and high team performance.

Sales Representative at TYCO ELECTRONICS BRAZIL LTDA. (2006-01 – 2007-12)

Responsible for automotive OEM and Tier 1 accounts with an annual budget of BRL 11 million. Led the localization of Caterpillar electrical harnesses in Brazil, previously manufactured in Mexico and the USA, resulting in USD 10 million in new business, increased local competitiveness and job creation.

Sales Manager at MOLEX BRAZIL LTDA. (2005-01 – 2006-12)

Managed strategic industrial and electromechanical accounts with an annual budget of USD 3 million, reporting directly to the General Manager. Consultative sales approach focused on business expansion, customer retention and strengthening Molex's market presence in Brazil.

Marketing Supervisor at MOLEX BRAZIL LTDA. (2005-01 – 2005-12)

Created and structured the Marketing Department from scratch, defining processes, technical positioning, product training, trade shows, market and competitive analysis, commercial support and Brazil–Argentina operations.

Product Engineer – Technologist at MOLEX BRAZIL LTDA. (1997-01 – 2004-12)

Led product and process engineering projects (connectors, terminals, harnesses, PCBs). Coordinated the SAP Planning and Production implementation in 20 months, participated in the global deployment team, implemented ISO 9002 and QS 9000, and maintained strong international technical interfaces.

Industrial Technician / Quality Inspector at MICROSERVICE MICROFILMAGENS E REPRODUÇÕES TÉCNICAS LTDA. (1995-01 – 1997-12)

Worked in CD manufacturing and quality control, performing visual, electrical and optical inspections, internal audits, scrap control and preventive maintenance of industrial equipment.

Trainee at INSTITUTE FOR TECHNOLOGICAL RESEARCH (IPT) (1992-01 – 1994-12)

Research and characterization of new materials, conducting magnetic tests including hysteresis curves for permanent magnets and saturation curves for soft magnetic materials.

Technologist in Mechanical Design – FATEC-SP

Technologist in Production Processes – FATEC-SP

Technician in Electronics – ETESP